Deena Weems Thornton
National Program Lead, Healthy Living @American Heart Association
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WORK HISTORY
National Program Lead, Healthy Living @American Heart Association
I lead content strategy and development for Healthy Living initiatives, including Healthy for Good, the American Heart Association’s premier direct-to-consumer program. My work spans integrated marketing and communications planning, digital engagement, seasonal campaigns, and field enablement—ensuring alignment with donor and sponsor expectations through clear impact reporting.As a Subject Matter Expert, I collaborate across departments—Marketing & Communications, Science, Advocacy, Quality & Systems Improvement, Community Health, Mission Advancement, and Corporate Relations—to expand and enhance our portfolio of solutions. I also drive sponsorship and donor activation strategies that support mission delivery and deepen audience engagement.
EDUCATION
Kutztown University of Pennsylvania
B.S., Communications
Eastern University
Master of Business Administration - MBA, Organizational Management
La Salle University
Certificate, Non-profit Fundraising
University of Illinois Urbana-Champaign
Certificate, Marketing in a Digital World
Penn State Great Valley
Certificate, Public Relations
edX
Certificate, SP2PennX: Corporate Social Responsibility (CSR): A Strategic Approach
SKILLS
ABOUT DEENA WEEMS THORNTON
I have twenty-five years of fundraising project management and new business development experience in the corporate and nonprofit sector. Active in community service on both the local and national level, I have held leadership positions in volunteer organizations with demonstrated ability to facilitate programming initiatives and philanthropic projects. I am personally interested in corporate social responsibility and philanthropy. It was an honor to be named one of Philadelphia\'s Most Influential Community Leaders by The Tribune Magazine in 2001, 2006, 2007, 2008 and 2009.
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