Deena S.
Marketing Manager (Emea) @Encore
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WORK HISTORY
Marketing Manager (Emea) @Encore
I lead regional marketing strategy, positioning, and sales enablement for Encore across EMEA, with accountability for driving retention, expansion, and client-direct revenue growth across priority markets and sectors.Partnering closely with Regional MDs, Sales, Production, and Global Marketing, I deliver insight-led, commercially focused campaigns across digital, content, email, events, and thought leadership—ensuring regional execution is tightly aligned with global brand and product strategy.I lead and develop the EMEA marketing team, including a Digital Marketing Coordinator and Marketing Coordinator, with responsibility for end-to-end campaign planning, delivery, and performance optimisation.Key impact- Delivered 3–4 targeted, multi-market campaigns per quarter across EMEA- Generated 100+ marketing-qualified leads within six months, driving strong sales-ready pipeline- Increased email engagement by +3%–3.2% through testing and optimisation- Implemented scalable, CRM-aligned MQL tracking and nurture programmes- Developed sales enablement assets adopted and used across multiple regions
EDUCATION
De Montfort University
Bachelor of Technology - BTech, Foundation Diploma in Art and Design
University of the Arts London
Bachelor of Arts - BA, Graphic Design
ABOUT DEENA S.
I’m a Marketing Manager leading B2B marketing across EMEA, focused on turning strategy into measurable commercial impact.I lead regional marketing strategy, positioning, and sales enablement, partnering closely with Regional MDs, Sales, Production, and Global Marketing teams to deliver insight-led campaigns across digital, content, email, and events.I enjoy bringing clarity to complex, international environments by building integrated go-to-market plans, strengthening CRM-led journeys and MQL frameworks, and making marketing performance visible through data and KPIs. I also manage and develop a regional marketing team, creating structure, momentum, and strong cross-functional alignment.I’m at my best where marketing leadership, commercial focus, and execution come together.
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