Deena B.
Public Health Solutions Manager @Health Monitoring Systems
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WORK HISTORY
Public Health Solutions Manager @Health Monitoring Systems
Pittsburgh, PA, US
Directed strategic account management, modernization initiatives, and customer engagement strategy for five U.S. state Departments of Health utilizing an enterprise SaaS epidemiological syndromic surveillance platform.Led ongoing system optimization and expansion efforts, aligning platform capabilities with evolving state public health priorities, reporting mandates, and data governance standards across five states.Managed multi-state portfolio of active surveillance programs, including proposal development, scope alignment, contract deliverables, implementation planning, acceptance sign-off, post-launch support, overseeing performance monitoring, SLA adherence, and long-term client engagement strategy.Partnered with state epidemiologists and public health leadership to identify system enhancements, workflow improvements, and scalable expansion opportunities across jurisdictions.Coordinated interoperability and connectivity efforts with thousands of hospitals and healthcare facilities to maintain and expand real-time data exchange across complex health ecosystems.Served as strategic liaison between public health officials, hospital IT teams, and internal product/engineering groups — translating policy and epidemiological requirements into technical solutions.Oversaw structured governance processes including change management, issue escalation, milestone tracking, and acceptance protocols across multi-state operations.Evaluated operational and client engagement workflows, implementing process improvements to increase scalability, strengthen adoption, and support sustainable public health infrastructure.
EDUCATION
University of Pittsburgh
Certificate, Medieval Studies
3rd Street Yoga
RYT-200, Yoga
University of Pittsburgh
Bachelor's degree, Religion/Religious Studies
Lamaze International
Lamaze Certified Childbirth Educator, Childbirth Education
University of Pittsburgh School of Public Health
Master of Public Health - MPH, Behavioral and Community Health Sciences
ABOUT DEENA B.
I am a maternal and public health leader who builds the systems that allow frontline providers to deliver exceptional, equitable care at scale.My career uniquely bridges direct maternal health practice and large-scale public health infrastructure. As a birth doula and childbirth educator, I have supported more than 200 births and served over 4,500 families. As a trainer and program director, I have developed professional curricula and prepared 60+ childbirth educators nationwide. This work grounded me in what providers need to thrive — structured onboarding, thoughtful training, clear documentation, strong community, and measurable quality standards.In parallel, I have led multi-state public health modernization initiatives, overseeing enterprise programs for state Departments of Health and managing complex stakeholder ecosystems across thousands of healthcare facilities. I specialize in translating clinical, policy, and community health priorities into scalable operational frameworks — including quality assurance systems, performance metrics, program evaluation, governance processes, and continuous improvement strategies. I have a proven track record of improving adoption, service quality, and outcomes through data-informed coaching, evaluation, and process optimization.Whether building a doula training program or leading system-wide modernization efforts, my focus remains the same: aligning mission-driven care with operational rigor to strengthen provider performance, optimize service delivery, and improve maternal and population health outcomes.Former CEO, childbirth educator, doula and current public health systems leader.Project Management Institute (PMI) member.My book,\"Birth Flow: Simple movements and gentle touch to relieve pain and speed labor for a graceful and confident experience\" is published on Amazon in paperback or Kindle.
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