Deena Anreise
Global Creative Director @Publitek
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WORK HISTORY
Global Creative Director @Publitek
Publitek is a global full-service B2B marketing agency that serves deep tech clients in electronics, industrial, and cleantech markets. •Led global brand strategy, aligning all global teams to strengthen market positioning and awareness.•Partnered with growth and product marketing to ensure cohesive narratives across all channels.•Restructured Creative Services team and processes; increased output 65% and cut turnaround 10%.•Overhauled website for engagement and conversion, driving an 18% lift in qualified leads. •Generated $90K+ in new revenue & $100K+ in savings in 8 months with process and team optimization.•Increased client win rate 35% via mission-aligned, data-backed presentations with measurable impact.
EDUCATION
Portland State University
Master's degree, Writing and Publishing
Arizona State University
Bachelor's Degree, History
The Johns Hopkins University - Carey Business School
Master of Business Administration - MBA, Dual: Public and Private Sector Leadership, Marketing
ABOUT DEENA ANREISE
Seasoned people leader, brand storyteller, and content marketer with 20 years of experience. I’ve had the privilege of shaping brands and leading high-performing teams on behalf of companies like Spotify, Taco Bell, Patreon, Seagate, Intel, and Apple.My approach blends creative strategy with analytical rigor to drive results. I integrate generative AI tools into my workflow, which helps to streamline operations and enhance creative output across content ideation, copywriting, and visual design. This has freed up my teams and me to focus on high-level strategic planning and creative direction, leading to more efficient processes and impactful campaigns.Having led teams of 25+ people and managed vendors at both agencies and brands, I have extensive experience in launching global campaigns, empowering sales and recruitment efforts, supporting large-scale events, and crafting compelling narratives for brands, products, and services. I specialize in optimizing digital and team operations across diverse functions, including brand, creative services, content, communications, and UX.EDUCATIONJohns Hopkins University, Dual MBA in Digital Marketing & Public and Private Sector LeadershipPortland State University, MA in Publishing and WritingNOTABLE CLIENTSSpotify, Microsoft (Xbox), Sony (PlayStation), Samsung, Apple, Taco Bell, Patreon, Adobe, Nike, Seagate Technology, Microsoft, HP, Intel, Micron, Rohde & Schwarz, A-dec, Johns Hopkins University, TEDxPDX, and OCSP.AREAS OF EXPERTISEBrand DevelopmentContent MarketingSales EnablementSocial Media ManagementVideo ProductionWebsite ContentWriting & EditingTeam Leadership & MentoringTECHNICAL PROFICIENCIESAirtable, Asana, Slack, Google Suite, Microsoft 365, Zoom, Figma, Miro, Frame.io, Vimeo, Basecamp, Hubspot, Canva, Marketo, Salesforce, Hubspot, Google Analytics & Adwords, Dropbox, Hootsuite, Sprout Social, Mailjet, Mailchimp, Wordpress, Squarespace
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