Deekshitha Shetty

About Deekshitha Shetty

I am a marketing and communications professional with experience across wellness, fitness, education, personal care, and luxury hospitality.Currently serving as Assistant PR Manager at Taj Skyline, Ahmedabad (300+ key luxury property), I lead strategic PR initiatives, influencer collaborations, curated brand experiences, and digital growth efforts. I recently drove 34% organic social media growth within six months, while managing milestone projects such as the Five Years of Skyline Chef’s Curated Table and overseeing vendor, agency, and shoot execution end-to-end.Previously, I led cluster marketing across lifestyle and wellness brands, reducing ad spend by 35% while increasing lead generation by 20%, and scaling emerging platforms by over 1900% organically. At AURO University, I grew digital presence by 316% organically and managed integrated campaigns across digital, print, ORM, and website transformation.My work sits at the intersection of strategy, performance, and brand positioning. I focus on clarity in communication, measurable outcomes, and long-term brand equity.My long-term goal is to lead marketing and communications at a strategic level, driving sustainable growth and strong brand narratives.

Experience

1. Assistant Pr and Marcom Manager

   The Indian Hotels Company Limited (IHCL)

   Aug 2025 — Present · Ahmedabad, IN

   Leading strategic PR and marketing initiatives for a 300+ key Taj Skyline, Ahmedabad hotel under the Taj portfolio- Conceptualised and executed milestone projects, including the Five Years of Skyline Chef’s Curated Table, managing end-to-end planning, media positioning, and guest experience- Led influencer collaborations and strategic partnerships to enhance brand visibility and digital presence- Drove 34% organic social media growth within six months, strengthening engagement and brand recall- Planned and managed monthly shoot calendars, overseeing creative direction, vendor coordination, and brand alignment- Managed third-party agencies and vendors, ensuring consistent brand communication across digital and on-ground touchpoints- Collaborated cross-functionally with operations, F&B, and leadership teams to align marketing communication with brand standards and revenue goals.

Education

• L P Savani Vidhyabhavan

  HSC, Business/Commerce, General

  2015 — 2017

• SDJ International College

  Bachelor of Business Administration - BBA, Marketing

  2017 — 2020

• NMIMS CDOE

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2021 — 2023