Deeksha Vardhan
NPD Manager at 82°E | Ex-Estee Lauder | Ex-Nua
- Role
- New Product Development Manager at 82 E
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Deeksha Vardhan
I specialize in product development, marketing, and brand strategy, with experience…
Experience
New Product Development Manager
Jul 2024 — Present · Mumbai, IN
New Product Development Manager:• Owned end-to-end NPD strategy, from concept to launch, aligned with brand vision, market trends, and business goals.• Adapted innovations for Indian audiences through tailored formulations, packaging, and positioning.• Led market research and consumer studies to identify unmet needs, category gaps, and high-fit product concepts.• Collaborated with R&D, packaging, supply chain, marketing, and design to deliver launches on time and within budget.• Defined and tracked success metrics post-launch, iterating on products and GTM strategies using consumer insights.• Acted as the voice of the consumer, embedding relevance and aspiration into product decisions.• Balanced innovation with business priorities, managing hero launches and line extensions to drive portfolio growth.Retail & Partnerships:• Spearheaded brand launch on quick commerce platforms such as Zepto, expanding accessibility and visibility.• Managed inventory and replenishment cycles, ensuring product availability across channels.• Collaborated with leading partners including Asian Paints, Hilton, and Breathe Studios to drive influencer activations and product visibility.• Enabled omnichannel presence on platforms like Broadway, TIRA, and Nykaa, overseeing end-to-end execution across stock management, documentation, approvals, and onboarding.
Education
The Wharton School
Summer School on Business management, Business Administration and Management, General
2015 — 2015
University of Edinburgh Business School
MA (hons) Business management and Marketing, Marketing Strategy, International Marketing, Digital Marketing, Advertising, Consumer Behaviour, Acc
2015 — 2019
Skills
- Microsoft Word
- Accounting
- Economics
- Microsoft Excel
- Cost Accounting
- Social Media
- Strategic Planning
- Management
- Microsoft Office
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