Deeksha Rajani

Driving India’s Next-Gen Wellness Revolution | Founder @Be. | Dual MBA: Luxury + Strategy

Role: Founder at The Be. Life
Location: New Delhi, DL, IN
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Deeksha Rajani

As the founder of I wear many hats—strategist, operator…

Experience

Founder
The Be. Life
Aug 2023 — Present · IN

Education

FLAME University
Diploma, Liberal Education
2007 — 2009
National University of Singapore
Executive Program, Corporate Entrepreneurship and Global Strategy
2019 — 2019
INIFD Institute
Master of Business Administration - MBA, Strategy, Leadership & Marketing
Jesus & Mary College, Delhi University
BA (Hons), Sociology
2009 — 2012
The Shri Ram School- Aravali
ISC, Humanities/Humanistic Studies
2002 — 2007
Indian School of Business
Master of Business Administration - MBA, Strategy, Leadership and Marketing
2018 — 2019
ESSEC Business School
Master of Business Administration - MBA, Luxury Brand Management
2020 — 2021

Contact information

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Work email
•••••@thebelife.co
Personal email
•••••@•••••.com
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Current company

The Be. Life

Wellness and Fitness Services · 17 employees · Founded 2024

Be. was not created to sell supplements. It was created to fix what modern wellness got wrong. Too many shortcuts. Too much noise. Too many products promising transformation without accountability. We believe performance, health, and longevity are built through systems, not hacks. Through consistency, not trends. Through science that respects the human body instead of overwhelming it. At Be, we design thoughtfully engineered, multi-ingredient formulations that work with the body, not against it. Every product is rooted in bioavailability, meaningful dosages, clinical intent, and pharmaceutical-grade manufacturing standards. No fairy dust. No hidden blends. No loud claims without substance. Our philosophy is simple: Your body already has immense potential. It just needs the right support to unlock it. This page is where we share how that belief comes to life. You’ll find: • Deep dives into ingredient science and formulation logic • Honest conversations about wellness, performance, and longevity • Founder-led insights on building trust in a crowded industry • Real-world use cases, routines, and outcomes • Behind-the-scenes perspectives on building a science-first brand in India • Thought leadership on health, discipline, systems, and long-term thinking We don’t chase virality. We don’t simplify science to the point of distortion. And we don’t believe wellness should feel intimidating or performative. Be. is for people who think long term. Who care about outcomes, not optics. Who want to understand why something works, not just be told that it does. If you’re here to learn, question, build better habits, and make informed choices about your health — you’re in the right place. This is wellness, designed with intent. This is Be.

thebelife.co

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About Deeksha Rajani

Experience

Founder

Education

FLAME University

National University of Singapore

INIFD Institute

Jesus & Mary College, Delhi University

The Shri Ram School- Aravali

Indian School of Business

ESSEC Business School

Find verified contacts for anyone on LinkedIn