Deeksha Raina

About Deeksha Raina

I am a marketing & growth enthusiast. I enjoy building intersections between marketing and sales to drive business growth. I am a believer and practitioner of data-driven creative strategies and have often succeeded at leveraging data to acquire, engage and retain customers. I have 10+ years of experience across multiple industries; Ed-Tech, SaaS & Market Research. Currently, I am leading YouGov’s marketing initiatives in APAC & MENA. I work to support our organisational mission to supply a continuous stream of accurate data and insight into what the world thinks. I do this by strengthening awareness about online market research, building brand equity of YouGov and generating demand for our products & services. In my previous experience at HurixDigital, I had conceptualised and implemented multiple marketing campaigns across paid, earned and owned media. My interests, competencies and achievements lie in Performance Marketing, Email Marketing, Content Marketing, Social Media Marketing, Account Based Marketing & Data Analytics. LinkedIn is a good way to reach out.

Experience

1. Head of Marketing - Apac & Mena

   YouGov

   Feb 2025 — Present

Education

• University of Mumbai

  Master of Business Administration - MBA, Marketing

  2013 — 2015

• The NorthCap University

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering

  2008 — 2012

Skills

• Business Strategy
• Marketing Strategy
• Salesforce.com
• Competitive Analysis
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Leadership
• Sales Strategy
• Teamwork
• Market Research
• Business Reporting
• Marketing Research
• Customer Relationship Management (Crm)
• Business Development
• Business Analysis
• Sales Operations
• Strategy
• Strategic Planning
• Data Analytics
• Marketing