Deeksha Kotian
Digital and Influencer Marketing
- Role
- Key Account Manager at Collective Artists Network
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Deeksha Kotian
Marketing maven with expertise in Brand Marketing, Strategic Brand Partnerships & …
Experience
Key Account Manager
Oct 2022 — Present · Mumbai, IN
Spearheaded 360° influencer and celebrity-led digital campaigns for leading brands, driving brand awareness, engagement, and measurable business impact- Owned end-to-end client relationships, acting as the primary point of contact for strategic planning, execution, and performance management across campaigns- Led a team of account executives, ensuring flawless execution of multiple brand partnerships and timely campaign deliveries across social media platforms- Negotiated high-value contracts and collaborations with influencers and celebrities, optimizing budgets, ROI, and campaign effectiveness- Developed and implemented data-driven influencer strategies, leveraging analytics and insights to enhance targeting, engagement, and overall campaign outcomes- Collaborated cross-functionally with creative, strategy, and production teams to deliver impactful content aligned with brand voice and marketing objectives- Monitored, analyzed, and reported campaign performance metrics, providing clients with actionable insights and strategic recommendations for continuous improvement- Strengthened client relationships through trust, proactive communication, and strategic counsel, resulting in high client retention and recurring business- Recognized for strategic account management, operational excellence, and collaborative leadership, consistently delivering successful influencer marketing outcomes
Education
SIES College of Commerce and Economics
Bachelor of Commerce - BCom, Commerce
2013 — 2016
Welingkar Institute of Management
Post graduation, Arts, Entertainment, and Media Management
2018 — 2019
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