Deeksha Cb
Business Analyst | Marketing Mix Modeling | Delivering Data-Driven Marketing Solutions at Analytic Edge (C5i)
- Role
- Marketing Analytics Consultant at Analytic Edge
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Deeksha Cb
As a Business Analyst at Analytic Edge (C5i), I leverage Marketing Mix Modeling concepts to help businesses optimize their marketing strategies. I work closely with stakeholders to gather requirements and transform them into impactful features that drive data-driven insights and continuous optimization for marketing effectiveness.I\'m also spearheading the development of an internal AI-powered chatbot designed to assist users with platform-related queries, data analysis, and platform support.Having spent a significant amount of time at Analytic Edge, I specialize in requirement elicitation, documentation, UAT, and Scrum methodology, including managing Product Backlog, Sprint Backlog, User Stories, and the product roadmap. My career has spanned training, product development, and stakeholder management, equipping me with diverse skills.To stay ahead in the industry, I am expanding my skill set with Power BI and deepening my data analysis expertise, ensuring I continue to provide actionable insights that drive business success.
Experience
Marketing Analytics Consultant
Aug 2025 — Present · Bengaluru, IN
Education
Nagarjuna Pre University
11th and 12th , PCMB
2011 — 2013
Sri Venkateshwara College Of Engineering Karnataka
Bachelor of Engineering (B.E.), Computer Science
2013 — 2017
Skills
- Management
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