Dee Dee Paré

About Dee Dee Paré

Expertise in marketing management experience for networking, IoT, cloud, video, software and business to business products in domestic and international markets. Includes:Specialties: Marketing strategy and planning, content development, programs, budgets and metrics, research and analytics, internal and external communication, channels and pricing.• Product marketing, positioning, content development and content marketing.• Subject matter evangelist, speaking in webinars, presentations and training.• Digital marketing, demand generation, social media, personas, case studies, and customer journey• Analyst relations and PR strategy from the client’s perspective; served as spokesperson for launches.Strengths: Collaboration, understanding inter-dependencies, sales and channels messaging

Experience

1. Sr Product Marketing Manager

   Ericsson

   Sep 2024 — Present · US

   Senior Product Marketing Manager for the Wireless WAN portfolio of software as a service products. This includes Ericsson Cradlepoint routers and adapters as well as Ericsson NetCloud cloud-based management.

Education

• USC Marshall School of Business

  MBA, Marketing and International Business

  1991 — 1992

• Purdue University

  BS, Business Administration, Management and Operations

  1981 — 1985

Skills

• Strategy
• Networking
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Launch
• Social Media
• Multi-Channel Marketing
• Cloud Computing
• Social Media Marketing
• Go-to-Market Strategy
• Marketing
• Demand Generation
• Product Marketing
• Marketing Communications
• Channel
• Market Research
• Strategic Partnerships
• Sales Enablement
• Marketing Management
• Product Management
• Web Content Writing
• Internet of Things
• Program Management
• Digital Marketing