Deeba Shaik
E-commerce Site Operations Specialist @Staples Canada
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WORK HISTORY
E-commerce Site Operations Specialist @Staples Canada
Richmond Hill, ON, CA
Redesigned and optimized company website using Contentful and Shopify, implementing user-centric design approach to enhance customer experience and site usability•Leveraged Adobe Analytics and GA4 to monitor page performance metrics, driving data-informed decisions for continuous site optimization and improved user engagement•Revamped site navigation structure to increase visibility of deals and promotions, resulting in improved customer satisfaction (CSAT) scores•Implemented cross-selling strategies site-wide to feature bestselling products and drive incremental revenue through strategic product recommendations•Collaborated cross-functionally with design, marketing, and business teams to develop and execute promotional campaigns aligned with business objectives•Enhanced UI toolkit with updated iconography and improved SEO implementation across the website to boost search visibility and brand consistency
EDUCATION
Glendale Academy International
High School Diploma, Liberal Arts and Sciences, General Studies and Humanities
University of Waterloo
Global Business and Digital Arts, Graphic Design and Business and Administration
ABOUT DEEBA SHAIK
UX Designer and Digital Media Publisher with 3+ years of experience creating user-centered digital experiences and managing content workflows at scale. Passionate about wearables, healthcare and AI + People. I try to learn something new every day :)SKILLS: UX/UI Design: Figma, wireframing, prototyping, user research, usability testing, design systemsWeb Technologies: HTML5, CSS3, JavaScript, responsive design, mobile-first designCMS & Publishing: Adobe AEM, Contentful, WordPress, content management, SEO optimizationAnalytics & Testing: GA4, Usability testing, A/B testing, conversion optimization, web analytics, Adobe AnalyticsAccessibility: WCAG 2.2 compliance, AODA guidelines, inclusive design principlesLet\'s work together to build a better digital tomorrow
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