Deeann Denton

About Deeann Denton

Strategic Communications Executive with 15+ years of experience leading internal communications, public affairs, executive visibility, and engagement strategies for global consumer and technology brands. Expertise in translating complex business objectives into compelling narratives that inspire employees, reinforce company priorities, and enhance client-facing team performance. Proven success in supporting C-suite leaders, managing high-impact campaigns, and navigating matrixed organizations to drive associate engagement and reputation. ExpertiseINTERNAL & EXTERNAL COMMUNICATIONS / TEAM LEADERSHIP / REPUTATION MANAGEMENT / CRISIS COMMUNICATIONS / MEDIA RELATIONS / EXECUTIVE VISIBILITY / CHANGE MANAGEMENTCareer Highlights & Achievements• Managed communications strategy and execution for Cox Automotive Regional Sales Summits across six cities for sales team members, resulting in a 96% satisfaction survey rating.• Launched the Coca-Cola Ambassador program, an innovative internal advocacy campaign that increased employee engagement by 10% and empowered associates and franchise bottlers to promote the brand.• Implemented The Coca-Cola Company’s inaugural Customer Communications Summit for 150 key customers, executed under a six-month deadline, and within a budget.• Created and led training programs to educate senior leaders and franchise bottlers on communicating sustainability, brand, and business priorities.• Managed large-scale budgets supporting media buys, sponsorships, activations, and communications initiatives, enabling measurable business outcomes.• Increased organizational readiness by creating strategic enterprise-wide messaging and media training tools that reduced reputational risk and aligned stakeholders.• Orchestrated multiple facility tours, media interviews, speaking engagements, and product roadshows to enhance executive visibility and brand storytelling with policymakers and media.

Experience

1. Director, Sales and Marketing Communications

   Cox Automotive Inc.

   May 2022 — Present · Atlanta, GA, US

   Serve as strategic communications advisor and business partner to the Chief Marketing and Sales Officer.* Lead and execute integrated communications campaigns across internal and external channels aligned with business objectives and employee engagement goals.* Direct executive visibility strategy, including thought leadership, media engagements, and social media presence.* Coordinate end-to-end planning for public appearances, speaking engagements, and stakeholder events.* Manage large-scale internal and external events while coaching and motivating a support team of direct reports, agencies, and third-party vendors.

Education

• Universidad de los Andes (VE)

  Study Abroad Program, Spanish Language and Literature

• The University of Texas at Austin

  Bachelor of Business Administration - BBA, Marketing/Marketing Management, General