Dechantal Jordan McGinn
Senior Director - Revenue Enablement @Tinuiti
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WORK HISTORY
Senior Director - Revenue Enablement @Tinuiti
Washington, DC, US
As Sr. Director of Revenue Enablement, I lead operational excellence and revenue accountability for our delivery teams, particularly with our Pod Leads. My focus is on implementing and refining processes to drive KPIs and ensure sustainable revenue growth, client retention, and operational efficiency.Key Responsibilities- Operational Excellence: Develop and implement processes for the delivery teams, continuously refining workflows for improved performance- Revenue Accountability: Ensure Pod leads are accountable for revenue targets, enhancing cross-sell and upsell opportunities, and collaborate with finance to improve revenue forecasting- Performance Management: Track key performance indicators (KPIs) related to client retention and revenue growth, providing actionable insights and training to enhance Pod lead performance- Cross-Functional Collaboration: Partner with Sales, Marketing, and Product teams to align revenue strategies and drive client satisfaction- Client Retention & Satisfaction: Implement strategies to improve client retention, manage at-risk accounts, and gather client feedback to refine efforts- Executive Sponsor Program Management: Oversee the executive sponsor program, facilitating communication and strategic oversight of high-priority accounts to mitigate risks.Key Achievements- Developed KPI playbooks for operational consistency- Spearheaded initiatives to optimize the profitability of low-margin accounts- Led the strategic transformation for better revenue forecasting and performance tracking- Implemented a robust process for managing at-risk accounts, driving client retention.
EDUCATION
Questrom School of Business, Boston University
BS, Business Administration; Entrepreneurship
SKILLS
ABOUT DECHANTAL JORDAN MCGINN
Client Expansion Strategy & Revenue Enablement | TinuitiDriving portfolio growth, cross-sell revenue, and client retention across Tinuiti’s #1 revenue-driving client portfolio.I manage the company’s highest-value book of business, an enterprise-scale portfolio generating nine figures in recurring revenue. My work spans strategic growth and financial performance — from forecasting and margin optimization with Finance, to renegotiating high-value contracts, and partnering with procurement teams at Fortune 100 and category-leading clients. Over the course of my tenure, I’ve supported clients across a wide range of industries, including: • Financial Services • Health & Wellness • Retail & Consumer Goods • Fashion & Accessories • CPG: Health, Beauty, & Personal Care • Subscription & Consumer Services • Home Services & Design • B2B • Grocery & Household ProductsWhile I’ve worked across all of these categories, my focus at any given time centers on a subset of industries within my active portfolio — allowing me to go deep on client strategy while maintaining broad, cross-industry experience. I also lead the pursuit and execution of high-stakes RFPs for client budgets in the hundreds of millions, overseeing the process end-to-end: completing procurement requirements, collaborating with Finance on pricing and staffing allocations, partnering with Delivery on media strategy, and leading executive-level presentations to client leadership and procurement teams. Positioned at the intersection of Delivery, Client Success, and Revenue Strategy, I equip leadership with the insights, frameworks, and processes needed to drive scalable, profitable growth.Core areas of ownership: • Strategic Revenue Growth: Operationalize cross-sell and upsell strategies to exceed portfolio growth targets while strengthening client partnerships. • Financial Performance: Partner with Finance to forecast revenue, improve margin and labor ROI, and negotiate contracts that maximize long-term profitability. • Portfolio Strategy: Expand business across Tinuiti’s highest-priority clients by analyzing performance data, surfacing opportunity areas, and influencing executive decision-making. • Client Negotiation & RFP Leadership: Lead multimillion-dollar RFPs from procurement through pricing, staffing, and media strategy — presenting proposals directly to client executives and procurement leadership. • Systems & Reporting: Maintain tools and reporting frameworks that track whitespace coverage, account planning health, and progress toward revenue goals.
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