Debsona Sinha Roy

Partner, Consulting @EY

St Albans, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2014 — Present

Partner, Consulting @EY

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London, GB

Digital Strategy and operating model design and transformation execution2. Commercial transformation through tech and AI3. Marketing tech capability build and marketing effectiveness4. Solution architecture and product development5. Go-to-market strategy and operational effectiveness6. IT Cost optimisation

EDUCATION

2013 — 2014

Indian Institute of Management Ahmedabad

Master of Business Administration (M.B.A.), Business Administration and Management, General

2013 — 2013

University of Warwick - Warwick Business School

Master of Business Administration (M.B.A.), Business Administration and Management, General

2000 — 2004

University Of North Bengal

BE, Information Technology

SKILLS

SoaEsbEnterprise ArchitectureDigital StrategyMobile DevicesPosMobile CommerceStrategyE-CommerceMulti-Channel RetailSolution ArchitectureTogafPre-Sales

ABOUT DEBSONA SINHA ROY

I am a technology strategy and transformation practitioner specialising in • Digital enterprise strategy for existing business and new ventures • Operating model design and implementation, and change management • Leading strategic opportunities and engagements, engaging and influencing senior stakeholders • Go-to-market and commercial strategy for technology led offeringsI lead our marketing technology and platforms capability as part of our digital engineering & cloud offering. We help clients improve marketing effectiveness and drive ROI for their strategic investments in marketing technologies.Over the last few years I have worked with clients in public sector, telecom, media, pharma, healthcare, energy, retail and mobility business. The clients range from FTSE 100 to early stage startups. Most of my work with these clients have been focused on developing technology strategies for growth or cost optimisation, identifying and developing capabilities for business transformation and incubating ideas into scaled products and services. I am passionate about universal access to quality education (hence my first startup!) and the broader social impact of organisations.

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Debsona Sinha Roy — Partner, Consulting at EY in St Albans, GB | Unifers