Debrup Chatterjee

About Debrup Chatterjee

Debrup is a performance marketing consultant at Google, where he optimizes campaigns and…

Experience

1. Performance Marketing Consultant - Google Search

   Google

   Jan 2022 — Present

   Optimise campaigns to enable business growth for world’s largest mobile app companies through Marketing initiativesProvide Marketing consultancy to our LCS clients through data driven and customer centric approaches with focus on ROIScale up digital campaigns to enable business growth for world’s largest mobile app companies through Marketing initiatives and digital media planning as per client budgets and stage of digital maturityProvide Marketing consultancy to our LCS clients through data driven and customer centric approaches with focus on ROI by devising a full funnel multi touchpoint strategy based on client goals regarding new customer acquisitions, conversions and revenueEnable Marketing/ Product/ Innovation led business growth for some of the world’d largest mobile app based clients like Spotify, Grubhub, Match Group etc through Digital Marketing or Product or Business solutionsInfluence and guide internal team along with cross functional partners to achieve client CO & MO (Business objectives) of priority clientsacross the globe through Google Advertising and Google Analytics platformsDesign and deliver ambitious pitches for clients with multimillion $ marketing budgets and periodically gauge business impact and track industry insights through quarterly discussions with client hierarchyDrive a system for handling campaign support issues for Non-priority App clients with focus on short TATs and minimum rework

Education

• West Bengal University of Technology, Kolkata

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

• Northwestern University - Kellogg School of Management

  AI Strategy for Leaders, Artificial Intelligence

• Jamnalal Bajaj Institute of Management Studies (JBIMS)

  Master of Management Studies, Marketing

  2013 — 2015

Skills

• Market Research
• Software Project Management
• Strategic Planning
• Sql
• Competitive Analysis
• Leadership
• Microsoft Excel
• Market Analysis
• Business Strategy
• Microsoft Office
• Sales
• Business Development
• Teamwork
• C++
• Business Analysis
• Integrated Marketing Communications Planning
• Team Management
• Microsoft Powerpoint
• Strategy
• Requirements Analysis
• Marketing
• Marketing Strategy
• Media Planning
• Project Management
• Pre-Sales
• Financial Analysis
• Campaign Management
• Solution Architecture
• Management Information Systems (Mis)
• Management
• Microsoft Word
• Team Leadership
• Vendor Management
• Research