Deb Giampoli

About Deb Giampoli

Experienced Marketing and Advertising leader with proven ability to drive marketing effectiveness and efficiency. Skilled at creating and leveraging internal and external marketing and creative agency and other partnerships, creating and socializing national and global marketing \"next practices\", and developing marketing talent. Background includes agency and client side line and staff positions in marketing, brand management, consumer promotion and activation, and advertising. Experience leading teams in the development and execution of integrated business building local and global marketing/communications initiatives. Trained CPS (Creative Problem Solving) facilitator. Extensive global travel (personal and business). MA in Counseling Psychology combined with an MBA contributes to strong personal and team leadership, conflict mediation, communication, relationship building, and negotiating skills. Specialties: Agency Relationship Management (search & selection, onboarding, SOW & compensation negotiation, and performance evaluation), CPS (Creative Problem Solving) Brainstorm Facilitation, Conflict Mediation, Consumer Promotion (CP) & Activation, Global Team Leadership, Negotiating, Shopper Mktg.

Experience

1. Co-founder and Partner

   Stone Soup Consultants Llc

   Jul 2017 — Present · Chicago, IL, US

   After 20+ years of line and staff agency and client side marketing experience, I co-founded Stone Soup Consultants LLC with Karen Adams, a long-time colleague and friend. Stone Soup is an old folktale, told around the world for hundreds of years, in which townspeople are convinced by a stranger to share small amounts of food they’ve each grown in order to make a delicious meal for all of them to share.We think that’s a great metaphor for what it takes to get to brand building marketing communications in today’s world; marketers working collaboratively with their external partners to create something great together.We are a new kind of marketing consultancy, uniquely focused on leveraging creativity to grow brands. We not only help brand leaders find and build relationships with high performing external partners, we create customized learning experiences to help them work most effectively with those partners to grow their brands, reduce churn in the creative process, increase speed to market, and maximize return on marketing investment. Services: Agency Roster Strategy, Search, Selection, and Compensation Agency Relationship Management Marketing Training Curriculum Assessment and Optimization Management of Multi-Agency Engagement Models Creation and Facilitation of Marketing Capabilities Workshops (topics include How to be a Great Client and Why it Matters, Understanding the Link Between Creativity and Brand Growth, Principles of Agency Compensation, the Fundamentals of Working with Agencies, Briefs and Briefing Essentials, Leading the Creative Process, Evaluating Creative Work and Providing Feedback, and others)

Education

• Northern Illinois University - College of Business

  MBA

• Adler University

  MA Counseling Psychology

Skills

• Graphic Design
• Relationship Building
• Marketing Management
• Market Planning
• Team Leadership
• Advertising
• Packaging
• Integrated Marketing
• Strategy
• Marketing
• Brand Equity
• Business Development
• Negotiation
• Crm
• Strategic Planning
• Licensing
• Entrepreneurship
• Leadership
• Creative Direction
• Customer Insight
• Cross-Functional Team Leadership
• Program Management
• Strategic Sourcing
• Brand Management
• Marketing Strategy
• Ideation Facilitation
• Idea Generation
• Management
• Relationship Management