Debra Carpenter

Associate Marketing Writer @ProfitSolv

I support content strategy and execution across multiple business units to write clear, conversion-focused copy that aligns with each brand’s voice and goals. In this role, I am responsible for:Writing high-quality marketing content across channels, including email campaigns, landing pages, website copy, one-pagers, blog posts, guides, and eBooks.Collaborating with internal stakeholders (design, product, and marketing managers) to translate campaign objectives into persuasive, on-brand copy.Adhering to and helping evolve brand voice and messaging guidelines for 9 distinct business units while ensuring consistency across assets.Proofreading and self-editing to maintain high editorial standards across all deliverables.Contributing to ongoing optimization efforts, including A/B testing, SEO-driven content initiatives, and user experience improvements.Supporting content planning and editorial calendars, helping to manage deadlines and prioritize projects across teams.Assisting in brand storytelling and positioning, bringing clarity and personality to complex ideas.