Debra Witte

About Debra Witte

HIGH PERFORMING BIOTECH/PHARMACEUTICAL EXECUTIVEAuthentic, results-focused sales leader and executive payer and IDN influencer with excellent communication, analytical, and problem-solving skills with 25+ years of diverse experience in fast paced and complex business environments. Proven track record of inspiring, coaching and leading teams to ensure focused strategic direction and maximum performance while building a positive and diverse team culture. Highly effective Market Access Account Director influencing formulary and medical policy decisions and negotiating contracts at the executive level with large, vertically integrated, and highly matrixed PBM’s, Health Plans and Health Care Systems. Focused on understanding the customers\' ecosystem and decision criteria used in their decision-making process.Team Builder| Authentic Leader | Business and Financial Analytics | Market Access Influencer | Strategic Account Planning | Product Launches | Complex Account Management | Contract Negotiations and Development | Medical Policy and Formulary Management | Access Pathways | New Business Development | Cross Functional Team Leadership, Coaching and Collaboration | Specialty Buy & Bill | Authorizations and Appeals| Continuous Improvement | Teamwork and Collaboration | Talent Deveopment | Performance Management| Reimbursement Access and Support | Patient ExperienceDISEASE STATE KNOWLEDGEOncology | Vaccines | Immunology | Biologics | Respiratory | Neurology | Diabetes | Cardiovascular | Rare Diseases | Allergy | Psychiatry | Anti-Infectives | Endocrinology

Experience

1. Market Access Account Director, Strategic Accounts

   GSK

   Aug 2010 — Present · CA, US

   Regional Account Director, Payer Access/Strategic Accounts | GSK | 08/2010-7/20/24Executive National Account Manager Strategic Accounts, Managed Health Care | GSK | 03/2001-12/2003Senior Regional Account Manager, Managed Health Care | GlaxoWellcome Provider Relations Executive, Medi-Cal Provider Relations | Electronic Data Systems| 11/1987-12/1990•Facilitated CA Medicaid billing and reimbursement training seminars increasing customer competency of medical and pharmacy reimbursement (prior-authorizations, coding/modifiers, buy & bill) resulting in a 5% decrease in denied claims and 2% reduction in requirement for first level appeals.•Executed clinical, financial, and organizational discussions with key decision makers about products, policies, guidelines, and contracts, resulting in formulary/medical coverage achievement for Respiratory, Specialty/Biologics, Vaccines and Oncology products at or before commercial launch at all assigned accounts.•Solved elevated FRM coverage/policy/reimbursement issues (specialty, oncology, and vaccines) with payers to ensure access for patients. •Nationally recognized for innovation as the only Regional Account Director to negotiate and implement a PMPM contract for 1M lives resulting in formulary addition of three core products and a 7% reduction in rebates. •Met or exceeded launch KPI’s and/or sales and RAR objectives with general medicines, buy & bill and self-administered products within oncology, vaccines, neurology and biologics through development and execution of strategic account plans.•Extensive contract negotiations, development and management experience including implementing first VBC contract in Regional Accounts.Achievements: Performance Circle 2019|Performance Circle 2014|Team Champion Award 1H 2012, 2H 2011, 1H 2011|Diamond Winner’s Circle 2010|Diamond Encore Winner’s Circle 2003|Diamond Winner’s Circle 2002|HIRC Best Account Manager 2002

Education

• California State University-Sacramento

  Bachelor of Science, Business Administration, Marketing, Marketing

Skills

• Pharmaceutical Industry
• Neurology
• Gastroenterology
• Oncology
• Managed Markets
• Endocrinology
• Pulmonology
• Diabetes
• Cardiology
• Sales Management
• Hospital Sales
• Pharmacy Benefit Management
• Allergy
• Respiration
• Account Management
• Product Launch
• Sales Effectiveness
• Key Account Management
• Sales Operations
• Infectious Diseases
• Cross-Functional Team Leadership