Debra N.
Associate Director, Head of Growth at YAP Global
- Role
- Associate Director, Head of Growth at Yap Global
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Debra N.
Debra is Associate Director, Head of Growth at YAP Global, a global crypto-native PR firm. Debra has over decade of strategic communications and marketing expertise. She currently works with companies in the crypto/ blockchain space to reach audiences with their compelling stories on a global stage. She covers both strategic PR expertise and business expansion in her current role. This includes broadening and strengthening the agency\'s media network, helping clients hit high-tier wins regularly, growing the YAP Global brand presence, and winning new clients for the business. Together with teams, Debra has landed media opportunities for her clients in TIME, The Economist, TechCrunch, Bloomberg, CNBC, CoinDesk, Blockworks and more. Her clients in crypto/ web3 include leading names in Layer 1 and 2 blockchains, DeFi protocols, real-world assets, and zero-knowledge infrastructure development. Debra has also led PR teams for major crypto conferences including ETHDenver, EthCC, and The Capital, and moderate panels and judge hackathons, with previous experience at ETHDenver, ETHKL and HK Web3 Month.Prior to working in crypto, her focus was largely within media where she helped companies with growth strategies through digital transformation, and developed and launched digital products to create new revenue and profit streams.
Experience
Associate Director, Head of Growth
Oct 2024 — Present · New York, NY, US
YAP Global is an international PR and communications agency that works with meaningful fintech, digital assets, blockchain technology and privacy companies with stories we believe should be heard on the global stage.I lead YAP Global\'s New York office, with a focus on expanding our operations in the US. As Associate Director, I provide strategic PR expertise to our team and clients. This includes broadening the agency\'s media network and helping our clients gain high-tier media mentions that amplify their chosen positioning.As Head of Growth, I drive revenue growth by winning new clients for the business. I also aim to improve YAP Global\'s footprint through partnerships and collaborations.
Education
King's College London
Bachelor’s Degree, Law
2011 — 2014
Brickfields Asia College
Cambridge A-Levels
2009 — 2010
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.