Debra Kassarjian
Introducing DKinsights - Where Consumer Insights, Innovation, and Strategy Meet
- Role
- Program Director at The Conference Board
- Location
- Oceanside, CA, US
- LinkedIn followers
- 500 followers
About Debra Kassarjian
A consumer insights concierge, partnering with clients and vendors as an independent contractor executing consumer insights research to enable companies to fuel innovation and drive growth. I am a creative and elevating extension of your team providing energy, clarity, and direction to current and new business growth opportunities based on the voice of the customer. Why \"DK\" insights? Other than \"Kassarjian\" being too many syllables, I was known as \"DK\" at Taco Bell. The time at Taco Bell reflects strengths that I want every client to experience given their Consumer Insights programs and projects- Constantly \"innovating and elevating\" the brand promise - Creating an overflowing, rigorous new product pipeline that pay off for years to come - Heightened collaboration. Building bridges across product development, marketing, ad agencies and consumer insights teams- Being a thought-partner- Bringing consumer insights to life through compelling advertising My primary role is helping clients unlock their potential - I\'m an end-to-end researcher who does everything from design research that addresses my clients\' needs, execute and manage the research, analyze results/presents recommendations back to stakeholders, and manage budgets. I work hand-in-hand, many times on-site, with clients at all stages of the engagement to deliver the insights and compelling narratives that will drive decisions in their business. Find me at: d••••@DKinsights.com or phone:(94••••••98 Website:
Experience
Program Director
Jan 2019 — Present · New York, NY, US
Facilitating industry leader discussions for the Corporate Brand Strategy and Management Council. Includes designing and moderating the council\'s conversations and gatherings. These corporate senior leaders select their challenges and expand the groups collective knowledge and collaboratively explore solutions. Best practices are shared, then applied so each of their organizations benefit with new thinking and approaches learned from across industries.
Education
Penn State University
MSBA, Marketing Research
1982 — 1984
University of California, Los Angeles
Bachelors, Social Psychology
1978 — 1982
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