Debra Edwards
Product Manager - In-store Operation Technology @Primark
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WORK HISTORY
Product Manager - In-store Operation Technology @Primark
Reading, GB
EDUCATION
Barnfield College, Bedfordshire, UK
Ordinary National Diploma, Graphic Communications
The Open University
Master's degree, Technology Management
University of Bedfordshire
Higher National Diploma, Computer Science
ABOUT DEBRA EDWARDS
Group | Senior Product Manager with 10 years of experience in product portfolio management, product innovation, strategy execution, leading organisational transformations, team and talent development. Experienced in the restaurant industry and retail technologies. Open to working across sectorsBuilt, nurtured and led teams of 7-10 product managers, project managers and technical analysts and orchestrated the strategies and plans for key B2B systems for 1,400 UK & I restaurants. Increased sales, customer satisfaction, order throughput and operational simplicityDelivered multimillion GBP global initiatives, with multinational and cross-cultural collaborations, in large-scaled environments, large site estates (e.g, 1,400 restaurants across UK & I) and high transaction volumesACHIEVEMENTS• Established the first dedicated Agile Scrum squad for the UK & I technology department. Teamed with the Innovation Hub business team and delivered innovative tech solutions for live restaurant trials and experiments• Delivered over 30 prototypes, MVPs, learning pilots and new features, tested impacts on themes of reduced operational complexity, step-changing sustainability, improved speed of service and customer experience• Originated a concept to solve for order accuracy, partnered with a vendor to design, build and restaurant-test an MVP, and ultimately captured new data on order assembly accuracy• Introduced the reporting and dashboard tool Screenful, streamlined team and stakeholder communication and decreased admin time by 4-6 hours per sprint• Created and aligned a portfolio of technology roadmaps to business objectives, corporate and market strategies, and global technology standards. Managed a BAU (business of usual) budget of GBP 2 – 3M• Managed the life cycles of enterprise software including point-of-sale (POS), back-office applications, kitchen video systems, customer self-order kiosk software and home delivery technologies (Software as a Service / SaaS)SKILLSProduct Management | People Development | Product Vision | Product Strategy | Customer Analysis | Product Innovation | Design Thinking | Product Development | Project Management | Business Analysis | Stakeholder Management | Agile Methodologies| Scrum | PSM I | Waterfall | Road Mapping | Product Portfolio Management | Business-to-Business (B2B)| Continuous Improvement | Minimal Variable Product (MVP)| Trello | Jira | Miro | MarvelI\'m always looking to grow my professional network. Feel free to connect via LinkedIn or contact me at h••••@debra-edwards.com
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