Debra Aho Williamson
Founder @ Sonata Insights | Research and Advisory at the intersection of consumers, marketing and AI | speaker | ex. eMarketer analyst | former band/orchestra geek | aspiring bagpipe player
- Role
- Founder and Chief Analyst at Sonata Insights
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Debra Aho Williamson
Debra Aho Williamson is the founder and chief analyst of Sonata Insights, where she…
Experience
Founder and Chief Analyst
Jan 2024 — Present · Seattle, WA, US
Sonata Insights is a custom research and advisory service for businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior. Services- white papers- webinars- custom presentations- educational sessionsCustom research examples- What\'s Working in Audience Development: A survey and white paper for The Rebooting that identifies new avenues for audience development and retention, as well as the role of AI in delivering traffic and supporting audience development goals. The AI Ad Gap: Why Young Consumers Aren’t Yet Buying Into Gen AI Ads: A research piece based on a consumer+industry survey conducted by IAB and Sonata Insights.Unlocking Business Impact Through Personal and Cultural Relevance: A white paper on the power of creating personal and cultural relevance in marketing, for WARC Advisory and its client TikTok.Consumer Search Behavior: What\'s Changing and What\'s Not in the Age of AI: A white paper and webinar analyzing exclusive data on consumer search behaviors in the age of AI, for Datos, a clickstream data firm.Unlocking AI for Creative Generation and Optimization: This white paper, based on qualitative interviews with senior-level marketers, identifies how brands are using AI for creative development and campaign optimization today–and how they hope to in the future.(for Ascendant Network and Yieldmo).Custom presentations:Winning Customers in the AI Era: A presentation for Reddit and its advertisers, focusing on how consumers use AI and the 5 marketing tactics AI companies should use today to reach them.Consumers and AI: The New Dynamics Shaping Content and Commerce: A presentation for the Seattle AI Film Festival, focusing on how consumer media decisions and shopping journeys are changing; why ChatGPT, Perplexity and Rufus are poised to become the next important ad medium; and why creators and brands need to keep close tabs on consumer trust in AI.
Education
Northwestern University
Bachelor of Arts and Bachelor of Music
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