Deborah Ostojic

About Deborah Ostojic

I’ve spent my career helping companies move from scrappy to scalable — sometimes at founder scale, sometimes at enterprise scale — by building lifecycle and growth systems, teaching teams how to use them, and making complexity feel usable.I specialize in omnichannel lifecycle marketing and PLG growth, partnering closely with Product, UX, Data, and Engineering to design customer journeys that drive engagement, conversion, and long-term value across B2B and B2C businesses.My work sits at the intersection of strategy and execution: building scalable frameworks, modernizing platforms and processes, and creating clear operating models teams can actually run. I’m especially drawn to messy, high-growth environments where clarity, trust, and momentum matter as much as performance.Across my career, I’ve- Built and scaled lifecycle, CRM, and growth systems from early-stage through enterprise- Led cross-functional initiatives spanning product-led growth, acquisition, retention, and monetization- Designed experimentation and learning loops that turn insights into repeatable growth- Helped teams move faster by simplifying tools, processes, and decision-makingI’m known for being a calm, trusted partner who brings structure without rigidity — and for advocating for sustainable growth, thoughtful leadership, and inclusive teams.Always open to connecting with people building meaningful products, modern growth systems, or strong teams.

Experience

1. Senior Omnichannel Marketing Manager

   Peopleconnect

   Jun 2023 — Present · Bellevue, WA, US

   I build and scale omnichannel lifecycle systems that turn engagement into durable growth—partnering closely with Product, UX, Data, and Engineering to drive conversion and long-term customer value.My role sits at the intersection of growth strategy, platform modernization, and execution at scale—owning everything from lifecycle architecture and experimentation frameworks to compliance, governance, and cross-team delivery.Highlights- Own and evolve enterprise-scale email and lifecycle programs, driving meaningful improvements in conversion, engagement, and retention- Led the launch of a modernized email platform and operating model, improving performance, reducing churn signals, and enabling faster iteration- Built and operationalized testing and learning loops across lifecycle journeys, turning insights into repeatable growth patterns- Partner daily with Product and UX to ensure seamless handoffs from message → experience → value realization- Oversee database strategy, targeting, and compliance across a high-volume campaign ecosystem- Introduced AI-assisted targeting and optimization to improve relevance while maintaining trust and deliverability standards- Lead and mentor a high-impact team responsible for execution, optimization, and operational excellenceFocus areas:Lifecycle & Omnichannel Strategy · Email & CRM · Growth Experimentation · Platform Migration · Cross-Functional Leadership · AI in Marketing · Governance & Compliance

Education

• Walla Walla University

  Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services

Skills

• Social Networking
• Social Media Marketing
• SEO
• Guest Service Management
• Ms Office Suite
• Management
• Program Management
• Strategic Planning
• Public Relations
• Recruiting
• Marketing
• Web Content
• Microsoft Office
• Event Planning
• Customer Service
• Leadership
• Marketing Communications
• Event Management