Debosmita Sarkar

About Debosmita Sarkar

I have built predictable, profitable growth for consumer brands and marketplaces:…

Experience

1. Marketing Consultant

   Opsan

   Sep 2024 — Present · Gurugram, IN

   As a marketing consultant for a healthtech brand focused on oncology and palliative care, I’ve been leading performance marketing and digital growth initiatives. I manage lead generation across Google, Meta, and LinkedIn, while overseeing SEO, SEM, and content strategy to enhance visibility and drive patient engagement. I’ve also restructured OPSAN’s digital assets to elevate user experience and improve conversions. My collaboration with agencies has helped build a patient-first, storytelling-driven brand presence.Key Achievements:• Increased lead generation by 5x, with a conversion rate of 10–15% through optimized SEM and compelling ad creatives• Scaled MQLs from 20 to 150/month and SQLs from 3 to 20/month, significantly boosting service adoption• Drove revenue growth from ₹8L to ₹20L/month using data-backed channel strategies and value messaging• Doubled website traffic month-on-month by improving UX and redesigning the site architecture• Enhanced CTR from 2.5% to 8.5% with emotionally resonant storytelling and optimized landing pages• Achieved 10% organic growth month-on-month, ranking #1 for \"Palliative Care in Gurgaon\"• Established OPSAN as a trusted brand through patient education campaigns across blogs, social media, and web content

Skills

• Event Planning
• Web Content Writing
• Event Management
• Marketing
• Copy Editing
• Content Writing
• Content Development
• Digital Marketing
• Social Media Marketing
• Marketing Communications
• Creative Writing
• News Writing
• Freelance Writing
• Research
• Strategic Communications
• Press Releases
• Events Coordination
• Media Planning
• Web Content
• Storytelling
• Marketing Strategy
• Social Media
• Journalism
• Corporate Communications
• Market Research
• Editing
• Advertising
• Public Relations
• Media Relations