Débora Moya
Co-founder & Product Manager @Atiya
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WORK HISTORY
Co-founder & Product Manager @Atiya
Established a premium handcraft brand promoting women empowerment and well-being through hand embroidery, while preserving Peruvian craftsmanship.• Empowered +500 women in Latin America through the art of hand embroidery.• Led the brand strategic plan, implementing education initiatives throughout the customer journey, resulting in a 70% increase in brand visibility across social media.• Monitored brand performance and competitors’ strategies every month, leveraging the feedback to enhance brand awareness.• Developed online and offline embroidery educational materials, driving a 50% increase in sales through targeted actions.• Implemented continuous trend research each week to anticipate consumer preferences. Leveraged the brand by introducing a sustainable-oriented embroidery kit.
EDUCATION
Ecole alsacienne
High School Exchange
University of La Verne
Diploma of Education, Strategic Management and International Marketing
Universidad del Pacífico (PE)
Bachelor's degree, International Business
ESCP Business School
MSc in Marketing & Creativity, Marketing
International Baccalaureate
Diploma of Education
ABOUT DÉBORA MOYA
Hi! I\'m Débora, a bilingual product and brand executive, passionate about building authentic connections between brands and consumers.With experience in both B2B and B2C settings, ranging from global companies to co-founding my own artisanal brand, I bring an entrepreneurial mindset and a strong foundation in brand management, product marketing and content creation.Driven by a consumer-first approach, I focus on crafting meaningful strategies that boost engagement and drive business growth. I\'m especially excited to collaborate with purpose-driven brands and help turn ideas into impactful stories that truly connect. My DM is always open whether you\'re looking for someone to help you grow your brand or if you\'re simply up for a good chat!
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