Kristin Townsend

Experience

1. VP Regional Marketing - East

   AT&T

   Jul 2012 — Present

   I\'m currently the Director of Marketing at AT & T Wireless, Greater NYC Area, responsible for working in conjunction with regional and national customer base marketing teams to identify a rolling calendar of marketing programs to improve customer profitability and operating metrics - customer churn, revenue enhancement and operating income improvement. I\'m responsible for developing and executing targeted programs to drive a sound customer experience and drive business results. I develop marketing strategy and briefs to guide partner agencies in creation of direct mail, email, and other vehicle touch streams as part of overall program design. I use campaign and expense work flow tools & software to manage all project planning, execution and post-campaign results analysis. I create and implement new customer campaign ideas (churn, x-sell/up-sell, etc.) including hypotheses, specific analyses to quantify opportunity, and proposed offer design.

Education

• University of Washington

  BA, Communications

• University of Washington, School of Communications

  Bachelor of Arts, Communications

  1981 — 1985

Skills

• Product Marketing
• Saas
• Direct Marketing
• Strategic Partnerships
• Multi-Channel Marketing
• Go-to-Market Strategy
• Email Marketing
• Messaging
• Software Licensing
• Sharepoint
• Account Management
• Channel
• Professional Services
• Microsoft Licensing
• Salesforce.com
• Sales Enablement
• Business Alliances
• Product Management