Deborah McCormick

WORK HISTORY

EDUCATION

SKILLS

ABOUT DEBORAH MCCORMICK

I am an employer brand and recruitment marketing specialist with wide-ranging experience across many core sectors, from both marketing agency and in-house talent attraction teams. My passion lies in creating impactful and measurable strategies which showcase an organisations’ employer brand, values and culture, in a way which is authentic and meaningful. I have many years’ experience in crafting compelling content and campaigns – which started with the humble ad, the critically important and often woefully overlooked job description, the strategically-built careers website and of course, video, social media, internal comms, emails, webinars, and employee advocacy. I am most excited now about harnessing the very best of AI generated content across the employer brand whilst retaining strategically critical credibility and authenticity. At AtkinsRéalis, I lead on Experienced Hire talent attraction strategies and marketing for our core businesses as well as taking a strategic role in the development of our employer brand – and wrote and developed the look and feel of our current articulation - ‘Be brilliant’. Working in close partnership with senior stakeholders and subject specialists, I deep-dive into the talent challenges faced by teams across engineering, sustainability, project management and many other disciplines, creating strong marketing campaigns that reflect our brilliant culture and opportunities and ultimately impact our bottom line by improving the candidate pool.Core skillsStakeholder managementEmployer brand and EVPCareers websites - design, content, buildContent creation, inspiration and execution across thought leadership, social, email, video, UGC, internal comms and employee advocacyAgency and team management