Deb Campos

About Deb Campos

With 20+ years in marketing and a strong focus on operations, I simplify complexity, optimize systems, and design processes that help marketing, sales, and leadership teams work smarter and more efficiently. In short, I love creating order out of chaos.I bring a rare blend of technical expertise and warm, collaborative leadership. I’m as comfortable untangling a broken workflow or rebuilding a lifecycle model as I am facilitating cross-functional alignment between teams with competing priorities. My goal is never to fix one step in isolation—it’s to understand how every piece of the funnel works together and build solutions that improve the entire system.At Endava, I help shape and lead global Marketing Operations, partnering closely with Sales, RevOps, and Demand Generation. I own HubSpot strategy, process design, data integrity, and operational governance—while also serving as a connector between departments. My work often extends beyond traditional Marketing Ops into the areas of sales alignment, reporting, lifecycle modeling, and full-funnel visibility.Colleagues describe me as someone who “simplifies complex operational challenges,\" combining deep marketing knowledge with curiosity, empathy, and strong technical skill. I love solving problems, but even more, I love building systems that make work clearer, easier, and more effective for everyone involved.I’m always interested in connecting with others who share a passion for systems thinking, operational efficiency, and bridging the gap between marketing and revenue teams.

Experience

1. Marketing Operations Lead

   Endava

   Jan 2024 — Present

   Help shape and lead global Marketing Operations, focusing on workflow optimization, automation, and cross-functional alignment across Marketing, Sales, and Demand Generation- Lead HubSpot strategy, including workflow architecture, lifecycle design, segmentation logic, and process governance- Partner closely with Sales and Demand Generation to strengthen alignment and improve full-funnel operations- Improve data quality, routing logic, and system reliability to support clearer, more efficient lead management- Simplify complex operational challenges by designing scalable processes that improve team clarity and collaboration- Serve as a connector between departments, ensuring processes support both upstream and downstream needs.

Education

• University of Rhode Island

  Bachelor of Arts - BA, English

  1995 — 1999

• Bryant University

  Master of Business Administration - MBA

Skills

• Social Media
• Social Media Marketing
• Marketing Strategy
• Marketing Communications
• Social Networking
• Email Marketing
• Market Research
• Lead Generation
• Marketing
• Integrated Marketing
• Digital Marketing
• Online Marketing
• Recruiting
• Advertising
• Crm
• Management
• Leadership