Deborah Kelley

About Deborah Kelley

Welcome to my LinkedIn, I am Deborah Kelley a senior merchandising and marketing executive.As an accomplished, highly motivated, transformational merchandising and marketing executive I have consistently delivered outstanding sales and profits by creating a vision, and developing/implementing innovative strategic growth plans in fast changing markets. I am a results-orientated professional with extensive experience in brand and product development, assortment planning, pricing strategies, vendor management and global sourcing. Creating a vision and engaging others in attaining it is foremost. My broad background working in multiple channels includes: value, closeout, mass, department store, catalog and online. I am known to be an energetic and collaborative leader with the ability to develop and guide multidisciplinary teams.I have a proven track record and a true passion for recruiting top talent, developing and leading highly effective merchandising and marketing teams. I have a reputation for strong collaboration skills by including cross functional partners in the decision making process. My Areas of Expertise: Merchandising Brand Development & Marketing Product Development & Management Trend & Market Analysis Strategic & Financial Planning P&L Management Company Leadership Global Sourcing Cross Functional Team Leadership Negotiations Talent & Performance ManagementMy contact information: d••••••••@gmail.com

Experience

1. Vice President, Divisional Merchandise Manager

   Dollar General

   Nov 2020 — Present

   Vice President, Divisional Merchandise Manager, Channel Innovation, pOpshelf (July 2021 - Present)Developing and leading all merchandising strategic initiatives for a new start up business, pOpshelf.Leading and developing a team of 30 merchants that include 6 direct reports.Vice President, Divisional Merchandise Manager, General Merchandise (November 2020 - July 2021)Developed and lead all strategic initiatives for the $3.6B General Merchandise Division which included Housewares, Stationery/Greeting Cards, Hardware/Automotive, Electronics and Sundries. Led a team of 13 merchants that included 4 direct reports.Drove an 8.2% sales increase to plan; a 14.8% Gross Margin Dollar increase to plan; a 41bps increase to Gross Margin Rate

Education

• St. Cloud State University

  BS, Marketing

Skills

• Competitive Analysis
• Customer Experience
• Creative Direction
• Trade Shows
• Account Management
• Market Research
• Pricing
• Brand Development
• Strategic Planning
• Integrated Marketing
• Income Statement
• Inventory Management
• Leadership
• Marketing Management
• Multi-Channel Marketing
• Product Development
• Purchasing
• P&L
• Marketing Communications
• Team Building
• Management
• Private Label
• Strategy
• E-Commerce
• Market Planning
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Sourcing
• Sales
• Visual Merchandising
• Product Management
• Customer Insight
• Sales Management
• Trend Analysis
• P&L Management
• Key Account Management
• Retail
• B2b
• Direct Marketing