Deborah Owen
General Manager of Soapbox Agency and Scroll at BYU-Idaho
- Role
- Managing Director at Soapbox Agency At Byu-Idaho
- Location
- Rexburg, ID, US
- LinkedIn followers
- 500 followers
About Deborah Owen
Want to hire the most talented content creators at BYU-Idaho for 60% below market price? Soapbox Agency is booking clients for January 2026.I hand pick incredible student writers, designers, videographers, and marketers to run our student-led Soapbox Agency and our award-winning student newspaper, Scroll.My foundation formed as a digital content creator, reaching 60k/month views on niche blogs while honing skills as a writer, designer, and marketer – and expanding into a top-ranking Etsy store and bestselling book. I’ve worked with 100s of clients, from small nonprofits to international Fortune 500 companies.In every case, I bring my A-game to drive sales and growth, while capturing a brand’s story in an unforgettable way. Now I get to mentor students to do the same.
Experience
Managing Director
May 2024 — Present
Oversee operations for Soapbox Agency, a creative agency run by 20+ undergrads as an educational lab in the Communication department.Increased Soapbox Agency revenue by 41% from 2024 to 2025 with strategic positioning and outreach strategies. Reduced operating expense by 38% over 10 months without decreasing staff, with clear SOPs and improved project management, leading to increased employee output. Customized robust PMIS in Notion for managing all projects, clients, documents, trainings, applications, inventories, and employees.
Education
Arizona State University
Master of Science - MS
Brigham Young University - Idaho
Bachelor of Science - BS
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