Deborah Shaw
Chief Operating Officer @Apatura
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WORK HISTORY
Chief Operating Officer @Apatura
York, GB
EDUCATION
Institute of Data and Marketing (IDM)
PG Dip DigM, Digital marketing
Brooklands Technical College
HNC & HND, Graphic Design
IMD
Executive Leadership Programme
ABOUT DEBORAH SHAW
Award-winning brand and digital marketing director with over 20 years of leadership experience in shaping brands, driving strategic growth, and delivering measurable business impact. I’ve built a career on creating effective strategies that not only resonate but deliver results, whether through compelling brand positioning, impactful digital marketing, or sophisticated campaign planning. I bring a blend of strategic insight, creative thinking, and commercial focus to every project. From defining brand strategies to leading multi-channel campaigns, I have extensive experience guiding teams and organisations to achieve ambitious goals. Core expertise: Leading the development and implementation of brand strategies that transform businesses. Delivering high-performing digital marketing programmes across SEO, PPC, social, and web. Shaping messaging and storytelling that cuts through complexity and drives engagement. Planning and executing integrated campaigns that achieve measurable success. I’m known for a pragmatic approach to solving challenges, building strong partnerships, and delivering results that align with commercial objectives. If you’d like to discuss how I can bring clarity, direction, and impact to your marketing or branding efforts, let’s connect.
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