Deborah Shaw

Chief Operating Officer @Apatura

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2025 — Present

Chief Operating Officer @Apatura

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York, GB

EDUCATION

2016 — 2017

Institute of Data and Marketing (IDM)

PG Dip DigM, Digital marketing

2000 — 2003

Brooklands Technical College

HNC & HND, Graphic Design

N/A

IMD

Executive Leadership Programme

ABOUT DEBORAH SHAW

Award-winning brand and digital marketing director with over 20 years of leadership experience in shaping brands, driving strategic growth, and delivering measurable business impact. I’ve built a career on creating effective strategies that not only resonate but deliver results, whether through compelling brand positioning, impactful digital marketing, or sophisticated campaign planning. I bring a blend of strategic insight, creative thinking, and commercial focus to every project. From defining brand strategies to leading multi-channel campaigns, I have extensive experience guiding teams and organisations to achieve ambitious goals. Core expertise: Leading the development and implementation of brand strategies that transform businesses. Delivering high-performing digital marketing programmes across SEO, PPC, social, and web. Shaping messaging and storytelling that cuts through complexity and drives engagement. Planning and executing integrated campaigns that achieve measurable success. I’m known for a pragmatic approach to solving challenges, building strong partnerships, and delivering results that align with commercial objectives. If you’d like to discuss how I can bring clarity, direction, and impact to your marketing or branding efforts, let’s connect.

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Deborah Shaw — Chief Operating Officer at Apatura in London, GB | Unifers