Deborah Dimiceli

About Deborah Dimiceli

I’m a strategic marketing and experience design executive with 20+ years of cross-sector leadership in healthcare, professional services, and the creative space. I specialize in shaping brand narratives, leading high-impact campaigns, and designing human-centered strategies that drive measurable results.My work blends operational precision with creative fluency, whether managing multimillion-dollar initiatives at Cigna Healthcare or building values-driven projects like Kindness Culture, a behavior design initiative helping families cultivate emotionally healthy, kindness-centered homes.From brand architecture to campaign strategy, I bring clarity, relevance, and execution to every engagement. Let’s connect and create something that moves people and performs.

Experience

1. Marketing Executive - Socal Nevada

   Cigna Healthcare

   Aug 2018 — Present

   Lead strategic marketing initiatives that enhance brand visibility and community engagement across Southern California and Nevada- Develop integrated campaign activations in collaboration with matrixed stakeholders- Optimize ROI through data-driven media and content strategies- Produce high-impact regional events and curate storytelling experiences- Pilot and test new digital engagement models to innovate at scaleKey Achievements- Redesigned marketing strategy, cutting costs by 75 percent while improving performance- Launched the “One More Good Thing” multimedia campaign, increasing brand awareness by 1.42 percent- Pioneered virtual briefing model during COVID-19 with a 60 percent attendance lift and 40 percent repeat rate- Secured licensing for audience research, campaign content, and guest experience measurement

Education

• Orange Coast College

  Associates of Science, Business Administration and Management, Marketing

  2014 — 2015

• California State University-Long Beach - College of Business

  Bachelors of Science, Business Marketing

  2015 — 2017

Skills

• Webmaster Services
• Marketing
• Sales
• Online Advertising
• Leadership
• Innovative Marketing Campaigns
• Contract Negotiation
• Creative Direction
• Public Speaking
• Marketing Communications
• SEO
• B2b
• Innovation
• Direct Marketing
• Product Development
• Analysis
• Strategy
• E-Commerce
• Advertising
• Website Development
• Creative Concept Development
• Wordpress
• Web Analytics
• Email Marketing
• Event Management
• Online Marketing
• Management
• Team Building
• Crm
• Creative Writing
• SEO Copywriting
• Copywriting
• Website Administration
• Public Relations
• Website Promotion
• Event Planning
• Social Media
• Negotiation
• Social Media Marketing