Deborah Craft
Vice President, Digital Product Management at American Express
- Role
- Vice President, Digital Product - Offers, Comms & Martech Experiences at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Deborah Craft
20+ years of transformational leadership in Marketing and Customer Service operations and technology.ORGANIZATIONAL LEADERSHIP:Inspirational leadership of global teams / Creator of clarity from ambiguity & chaos / Proven executive communication skills / Transformational change management / Willing to challenge the status quo / Builds influential relationshipsOPERATIONS LEADERSHIP:Contact center technology solutions / Vendor relationship management / Supply chain management / Marketing & servicing operationsDIGITAL PRODUCT LEADERSHIP:Ownership of global capabilities / Advocate for the customer / Executive champion for Agile delivery and Enterprise Business Agility / Strategic delivery against business vision
Experience
Vice President, Digital Product - Offers, Comms & Martech Experiences
Jul 2023 — Present · New York, NY, US
As part of the Enterprise Comms & MarTech Experiences (ECMX) organization, leading a global team of 300+ digital product professionals who play an instrumental role in evolving customer and colleague marketing and servicing communication experiences to drive increased revenue, partner funded value, and customer engagement. Responsible for channel strategy and customer-centric digital experiences across push, SMS, email and other outbound communication channels/platforms. Management of Amex Offers ecosystem including marketing operations, digital product development, and transformation.
Education
Yale School of Management
MBA, Strategy, Marketing, and Nonprofit Management
Amherst College
BA, English and Russian
Moscow Institute of Social & Political Studies
Russian Language & Social Studies
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