Deborah Baxley

About Deborah Baxley

Deborah Baxley is an international mobile/cards payment consultant, recognized expert in the industry, creator of growth strategies for new and existing markets with more than 20 years’ experience consulting to cards and payment companies. She specializes in retail financial services, mobile payments, credit cards, technology strategy and business model development. Through her work in fifteen countries, she has advised issuers, acquirers, networks and processors on product direction and competitive positioning, delivering millions of dollars in new revenue or operating cost savings. As board member of Smart Card Alliance, member US Federal Reserve Faster Payments Taskforce, co-chair of the US Payments Forum\'s Mobile and Touchless Payments Working Committee, founding and Board member of the Faster Payments Council, co-founder of NYPAY and through frequent keynote speaking and writing, she is recognized for insights on the future of retail payments. Some of her most recent articles include “Blockchain\'s Disruption of Banking Has Already Begun,” in PaymentSource, and “Apple Pay, a catalyst for the contactless industry” in TechRadar. She is a featured expert on NPR Marketplace and recently quoted in the NY Times on the topic of faster payments fraud.Specialties: Retail and Card Payments• Scenario product planning for mobile / commercial payments• New product market analysis• Best practice benchmarkingBusiness Model Development• Business architecture • Credit card processing vendor selections• International expansion strategyTechnology Strategy• Applying technology to increase wallet-share• IT application rationalization• Investment business case for proof-of-concept

Experience

1. Board of Directors, Treasurer

   Nypay

   Jan 2011 — Present

   NYPAY is New York’s leading forum for innovators and leaders in payments and mobile commerce. Join NYPAY to be the first to know about our exclusive payments events. NYPAY has been hosting evening events in NYC since 2006. These events replicate the best part of multi-day conferences: the ad-hoc conversations with interesting people you do not meet during your daily routine. To do this, we connect innovators and leaders from the payments industry and all it touches: issuers, merchants, networks, FinTech startups, regulators, and others. Recent event highlights include EMV migration, financial inclusion, blockchain regulation, real-time payments, APIs in FinTech and a full day event, The NYC FinTech eXtravaganza:#FinTechX (with our partners Consult Hyperion, Next Bank NYC and BBVA).

Education

• University of Oklahoma

  BS, Mathematics

  1975 — 1978

• Florida Atlantic University

  Computer Science

  1978 — 1981

Skills

• Mobile Banking
• Vendor Management
• Consulting
• Executive Management
• Business Alliances
• Business Intelligence
• Acquiring
• Go-to-Market Strategy
• Leadership
• Thought Leadership
• Outsourcing
• Business Model Development
• Business Transformation
• Payments
• Strategy
• E-Commerce
• Mobile Payments
• Mobile Commerce
• Start-Ups
• Mobile Devices
• IT Strategy
• Product Development
• Analysis
• Project Portfolio Management
• Business Architecture
• Enterprise Software
• Customer Relationship Management (Crm)
• Enterprise Architecture
• Strategic Partnerships
• Product Management
• Pci Dss
• Management
• Payment Card Processing
• Debit Cards
• Business Strategy
• Emv
• Banking
• Payment Systems
• Strategic Planning
• Business Analysis