Deborah Zupancic

About Deborah Zupancic

I lead organizations through disciplined growth, operational clarity, and cultural strength.As President of PTG, my focus is simple: build companies that last.That requires more than revenue targets. It requires structure, accountability, talent development, and the ability to execute consistently in complex environments.I operate at the intersection of strategy and execution.• I align long-term vision with measurable operating plans• I drive clarity in moments of change and scale• I implement systems that create cadence, accountability, and performance• I build leadership teams capable of sustaining growthI believe winning matters.But sustainable performance is built on people, not pressure.Over the course of my career, I have:• Led organizations through structural transformation• Implemented EOS to strengthen execution discipline• Built high-performance leadership teams• Created scalable operational frameworks• Connected culture directly to financial outcomesI specialize in turning complexity into clarity.Where others see friction, I see opportunity for optimization.Where systems break down, I design structure.Where growth stalls, I realign talent, process, and accountability.Culture is not an initiative. It is an operating advantage.High-trust environments drive better decisions, stronger retention, and more durable results. I build cultures where expectations are clear, ownership is required, and performance is measurable.My leadership philosophy is grounded in three principles:Discipline drives freedomPeople perform when they feel trusted and challengedLegacy is built through consistency, not intensityI value direct communication, strategic thinking, and leaders who are willing to have difficult conversations in service of progress.If you are scaling, restructuring, preparing for transition, or strengthening executive alignment, I welcome meaningful dialogue.Serious leadership requires seriousness of intent.That is the era I am operating in.

Experience

1. President

   PTG

   Jul 2024 — Present

   Provide visionary leadership and strategic direction to position PTG as an industry leader, fostering sustainable growth and innovation.Champion a culture of collaboration, excellence, and inclusivity. Focus on employee retention and engagement by nurturing leadership potential and driving a supportive, high-performing team.Oversee all aspects of operations, ensuring efficiency and alignment with PTG’s long-term goals. Implement processes that enhance service delivery, uphold the highest quality standards, and optimize operational effectiveness.Lead with a strong focus on customer obsession, reinforcing PTG\'s commitment to exceeding client expectations. Collaborate with PTG\'s Advisory Board and shareholders to integrate insights that drive company success and support informed decision-making.Develop and execute comprehensive business and marketing strategies aimed at expanding PTG\'s market presence and achieving a 18% revenue growth.Oversee budget allocation, financial planning, and resource management to ensure profitable growth and sound financial health.Represent PTG at industry conferences and alliances, such as PSNI Global Alliance, to expand the company’s reach, share best practices, and stay ahead of market trends.Spearhead the development of new service offerings and client solutions, such as building programs around Service Level Agreements (SLAs), enhancing PTG’s value proposition.Mentor the leadership team, promoting professional growth and fostering an environment where ideas are valued and encouraged.Crisis Management & Problem Solving: Navigate challenges effectively, maintaining confidence in achieving business goals and ensuring proactive communication to reassure the team and stakeholders.Community Engagement & Corporate Responsibility: Actively participate in community programs such as Project Porch Pantry, promoting social responsibility and positive company impact.

Skills

• Research
• Event Management
• Sales Operations
• Fundraising
• Event Planning
• Customer Service
• Social Media
• Online Marketing
• Writing
• Parent Coaching
• Microsoft Office
• Creative Writing
• Community Outreach
• Data Entry
• Data Collection
• Public Speaking
• Social Networking
• Social Media Marketing
• Powerpoint