Deborah You
Social Video Editor @Who What Wear
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WORK HISTORY
Social Video Editor @Who What Wear
Los Angeles, CA, US
Produce and edit social videos and posts for Who What Wear\'s platforms (Instagram, TikTok, YouTube, LinkedIn, and Pinterest.)• Cover red carpets and interview celebrities (Stranger Things premiere, Wicked premiere, Critics Choice Awards, Las Vegas Grand Prix, Billboard\'s Women In Music, Variety\'s Power of Women, WWD Style Awards, GQ Men of the Year).• Attend cover shoots and film, edit videos for social platforms to support cover launches.• Analyze data metrics to improve our social strategy.• Interview at press junkets and edit videos into social segments.• Pitch and film greenscreen videos for Who What Wear\'s platforms.• Work alongside the Who What Wear Podcast team to develop social-first videos for each episode.• Keep up with trending celebrity, fashion, and lifestyle news to create videos.• Look through past content and recycle videos from past years when necessary.
EDUCATION
California Baptist University
Bachelor of Science
Biola University
Master of Business Administration - MBA
SKILLS
ABOUT DEBORAH YOU
A relational leader with a Master of Business Administration (MBA), Deborah has experience at Who What Wear, NBC Universal (E! News), Billboard, The Recording Academy (GRAMMY Awards), Warner Music Group, Live Nation, and Gold House. From covering the newsroom to interviewing celebrities on the red carpet, she understands the evolving society within the entertainment and fashion industries.
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