Deborah Stallings Stumm

About Deborah Stallings Stumm

An entrepreneurial sales, marketing, consumer products, and tech executive with a proven track record bringing brands from infancy to impact. Expertise includes consumer products, creator economy/influencer marketing, SaaS software, toy industry, and lifestyle brands. Experienced in building strategic IP partnerships & retail relationships, brand building, software development, PR and TV, media spokesperson, social media & digital marketing.

Experience

1. CEO & Executive Producer

   Creatorcaster

   Mar 2026 — Present · San Diego, CA, US

   Now casting social media stars for beloved family brands.At CreatorCaster, we invite top talent to audition for family brands to create authentic and actionable content. Instead of campaigns, we produce BLOCKBUSTERS!As a software and social media innovator, I built CreatorCaster as the culmination of my 20+ years of expertise across the media, retail, creator economy, and consumer product landscapes. CreatorCaster specializes in building longer-term partnerships between brands and creators to build true authenticity and affinity for products that resonate with consumers. We are the ultimate bridge between the silver screen of social media and iconic and up-and-coming brands. CreatorCaster prioritizes family-friendly content, including kids, home, pets, entertainment, food, fashion & beauty.

Education

• UC Santa Barbara

  Communication Studies

• University of California, Davis

  Bachelor of Arts (B.A.), Communication and Media Studies

Skills

• Event Planning
• Social Media Marketing
• Television
• Event Management
• Marketing
• Public Relations
• Public Speaking
• Online Advertising
• Blogging
• Entrepreneurship
• Advertising
• Digital Marketing
• Marketing Communications
• Published Author
• Parenthood
• Wedding Planning
• Voice Over
• Spokesperson
• Cookbooks
• Blogger
• Social Media
• Hosting
• Content Writing
• Sales
• Business Development
• Video
• Web Video
• Writing
• Marketing Strategy