Deborah Sisson
Proven CPG Sales Operations & Analytics
- Role
- Manager, Business Analytics and Engagement at The Campbell's Company
- Location
- Lancaster, SC, US
- LinkedIn followers
- 500 followers
About Deborah Sisson
30+ years working with the great people and brands of Campbell Snacks supporting their DSD sales force with process and analytics needed to drive their business.
Experience
Manager, Business Analytics and Engagement
Apr 2025 — Present · Charlotte, NC, US
Generate actionable insights to assess and improve DSD performance, driving strategic recommendations through clear, visual reporting and ad hoc analysis.Collaborate cross-functionally with internal stakeholders to influence key business decisions, deliver high-impact consulting insights, and support change management across sales operations.Develop and automate data tools using Excel, Power BI, and internal databases to support Field Sales efficiency, product distribution, and distributor route health across DSD operations.Provide competitive intelligence through recurring and ad hoc reporting, enabling leadership to respond proactively to market trends and field challenges.
Education
Waterbury State Technical College
Associate of Science, Manufacturing Engineering Technology
1982 — 1984
University of Phoenix
MBA, Business Administration
2004 — 2006
Skills
- Edi
- Microsoft Excel
- Leadership
- Management
- Time Management
- Trade Marketing
- Consumer Products
- Merchandising
- Forecasting
- Sales Operations
- Customer Service
- Data Synchronization
- Microstrategy Reporting
- E-Commerce
- Direct Store Delivery
- Financial Reporting
- Cross-Functional Team Leadership
- Analytics
- Shopper Marketing
- Scan Based Trading
- Key Account Management
- Sap
- Account Management
- Customer Insight
- National Accounts
- Sales Process
- Retail
- Sales
- P&L Management
- Inventory Analysis
- Grocery
- Key Account Development
- Trade Promotions
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