Deborah Reyes

About Deborah Reyes

Change agent, leader, and strategic communicator with over 20 years of marketing experience across automotive and defense sectors. Ambassador and steward for leading global brands focusing on analytics, strategy formulation, product development and launch, marketing strategy development and execution, and creative story telling to maximize ROI, increase brand equity, and generate sales revenue. Extremely resourceful, effective, and efficient collaborator with excellent writing skills ensuring corporate narratives align to strategic priorities. Skilled in Sales, Market Research, Management, Marketing Strategy, Public Relations, and Automotive.

Experience

1. Executive Director, Global Marketing & Strategic Communications

   AM General LLC

   Jul 2017 — Present · Auburn Hills, MI, US

   As the Executive Director of Global Marketing & Strategic Communications, I develop, plan, and lead the execution of marketing strategies in support of the company\'s priorities which includes collaborating with DoD officials and members of Congress. Together with my team, we are strengthening AM General\'s brand via various marketing disciplines, including trade shows and conferences, advertising, public relations, and strategic communications.•Optimize corporate narrative by writing and directing all internal and external communication campaigns, including recruiting initiatives, press releases, ad copy, and advertorials. •Created internal communications campaign (SGT Smith) to refocus and re-energize the workforce. Campaign included developing the corporate Vision, Mission, and Values followed by a communications campaign designed to educate and promote the corporate task & purpose. •For 2023, developed strategy to take the SGT Smith narrative externally and let the world know about our purpose – providing compelling context for our industry presence. •Ideated, developed, and currently leading execution of company rebranding initiative for 2023, including creating new logo, reviewing, and approving all art for external and internal properties (e.g, website, social channels, collateral materials, exhibition booths, and facilities).

Education

• University of California, Berkeley

  Bachelor of Arts, Economics

  1994 — 1998

• Georgetown University McDonough School of Business

  MBA, Business Administration

  2002 — 2004

Skills

• Product Marketing
• Social Media Marketing
• Competitive Analysis
• Marketing
• Strategic Planning
• Pricing
• Sales
• Market Research
• Product Development
• Sales Management
• Vehicles
• Budgets
• Forecasting
• Management
• Strategy
• Retail
• Marketing Strategy
• Automotive