Deborah Rebell
Product Management | Customer Lifecycle Specialist | Customer Experience | DTC | Loyalty Innovation and Retention Leader
- Role
- Head of Mobile Communication Products and Services at Verizon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Deborah Rebell
Customer lifecycle specialist with an expertise on leveraging data to drive acquisition and retention. Accomplished and nimble brand leader with extensive B2B and B2C marketing experience across a range of companies from multinationals (e.g. Kraft and Verizon) to fast growing firms seeking eventual outside investment.Comfortable synthesizing complex data and insights to develop global go to market strategies and rolling up the sleeves to execute and/or oversee the day-to-day marketing. Expert in launching and growing brands and products aggressively via integrated marketing strategies and establishing DTC presence Highly competent in establishing customer relationships with brands and delivering relevant global partnerships to meet customer needs and passions.
Experience
Head of Mobile Communication Products and Services
Sep 2023 — Present · New York, NY, US
Currently responsible for several mobile communication products and services including Messaging, Number Share, and Voicemail. Managing a team that develops and drives the strategy and rollout for new features and products with a clear focus on the customer experience. Full P&L responsibility >$1B.
Education
Northwestern University - Kellogg School of Management
MBA, Marketing and Management & Strategy
University of Pennsylvania
BA, Psychology
Skills
- Segmentation
- Shopper Marketing
- Positioning
- Global Marketing
- Brand Management
- Marketing Strategy
- Marketing Research
- Brand Architecture
- Product Innovation
- Consumer Products
- Market Research
- Customer Insight
- Marketing
- Consumer Insight
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