Deborah Leong

About Deborah Leong

Deborah is a global beauty and fashion Creative Director specializing in digital brand evolution and 360° creative execution across all channels. With video as a key driver of conversion, she excels in directing, shooting, editing, and creating motion graphics that elevate brand storytelling and performance.She brings expertise in leveraging AI-driven tools including Midjourney and Runway for image and video generation, ideation, and innovation. Her background spans packaging, merchandising, in-store events, and education, with deep experience across prestige, mass, and direct-to-consumer markets.Current responsibilities include project management, shoot production, content creation, post-production, and budget oversight. Deborah partners cross-functionally with Marketing, E-commerce, and Product Development teams to deliver impactful, scalable creative solutions that drive growth.Equally effective in large corporate environments and fast-moving e-commerce start-ups, she is a highly executional and influential leader with a proven ability to build and inspire high-performing teams. Known for integrating emerging digital technologies into workflows, she consistently delivers increased efficiency, elevated creative output, and strong commercial results.

Experience

1. Vice President Creative

   Bare Necessities

   Feb 2023 — Present · NY, US

Education

• Manchester Polytechnic

  BA Hons, Graphic Design

Skills

• Concept Development
• Photo Shoots
• Advertising
• Magazines
• Editorial
• Retail
• Digital Media
• Image Manipulation
• Cosmetics
• Creative Direction
• Beauty Industry
• Packaging
• Fashion
• Catalogs
• Art Direction
• Brand Development
• Creative Strategy
• Beauty
• Editing
• Indesign