Deborah Knudsen

About Deborah Knudsen

Versatile and dynamic media professional with 20+ years of experience in integrated sales, business development, strategic marketing and team leadership. Skilled at identifying and developing business opportunities and maintaining strong client relationships. Known for ease in collaboration across departments, sophisticated knowledge of media landscape and deep connections in the industry

Experience

1. Executive Sales Director

   Skift

   Nov 2016 — Present · US

   Skift | Executive Sales Director | 2016 – PresentStrategic partner to global marketing and communications leaders in the travel industry, designing and delivering custom programs that align with overall business objectives. I develop integrated content, events, and research initiatives across a wide range of travel sectors, including destinations, hospitality, tech, aviation, meetings and events, and associations.Taking a highly strategic and collaborative approach, I work across internal teams—marketing, research, and events—to ensure programs meet business goals. My work drives brand awareness, establishes thought leadership, and generates leads, resulting in long-term client relationships and repeat business year after year.Core Skills: Strategic Sales Leadership | Travel Industry Expertise | Multi-Channel Program Development | Client Relationship Management | Event & Research Activation

Education

• Syracuse University

  Bachelor's degree, American/United States Studies/Civilization

Skills

• Publishing
• Integrated Marketing
• Event Planning
• Digital Marketing
• Event Management
• Digital Strategy
• Advertising Sales
• Media Strategy
• Social Media Marketing
• Publications
• Online Advertising
• Advertising
• Digital Media