Deborah Gurofsky
Member Board of Directors @Numeris
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WORK HISTORY
Member Board of Directors @Numeris
EDUCATION
Queen's University
Bachelor's degree, Film and Media
SKILLS
ABOUT DEBORAH GUROFSKY
Driven. Focused. Strategic. Big Ideas. Over 15 years in the Canadian Advertising and Media industry, with 8 years in digital media strategy, sales and branded content. For the last 7 years, my focus has been exclusively on Connected TV, and i have played a key role in building a business from the ground up, with a focus on driving revenue, managing an exchange, building and maintaining publisher relationships, developing innovative products and overseeing operations. Brands I\'ve Worked On: Agency: GM (Chevrolet, Cadillac, OnStar), P&G (Crest, Oral-B, Metamucil, Head & Shoulders, Pantene, Aussie, Gillette), H & MSales Side: GMC, Subway, Pandora, Ford, OLG, Botabox, Toronto Star, Coca-cola, Tim Hortons, Wendy\'s, Carlsberg, Kronenberg, Showcase, Global TV, Intel, Canada Life, OnStar, Chevrolet, Microsoft, LG, Unilever, Wal-Mart, H&M, Dyson, Playstation, Ford, GM, Hyundai, Kraft, AMEX, Jagular Landrover, Cascade, JP Wisers, Svedka, Fidelity, RBC, Siemens, TD, L\'Oreal, Canon, WE, Apple, Samsung, DAZN, Adidas, Amazon, TJX AND MORE! Experienced using the following tools:Google Analytics, YouTube Analytics, Facebook Ad Manager, comScore, Tagger, Upfluence, All Microsoft Office tools (EXCEPTIONAL Power Point skills), other various buying / selling platformsSpecialized in:Connected Television, Cross-Platform Media Solutions, Branded Content, Digital Innovation, Content Strategy, Digital Media, Media Sales, Social Media, Digital Media Strategy, Content Distribution, Digital + Social Content Production, Account + Client Management, Team Leadership, Quick bio:I am grateful to be immersed in the fascinating worlds of media, advertising and branding. My brain is just as satisfied building out a creative Big Idea in Powerpoint as it is crunching impressions and views in an Excel. I am a woman who gets sh*t DONE. I will delicately challenge views, perceptions and processes, because i see things as constantly evolving. My ambition and passion are what drive me everyday and i bring a fierce energy to everything i do. P.S. i love puppies (i have a teacup poodle named Teddy), yoga (#NamasteAllDay) and i will bake some of the best chocolate chip cookies you\'ll ever have. Oh, i\'m also pretty fun :)
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