Deborah Foley

About Deborah Foley

I’m a communications and marketing leader who thrives at the intersection of storytelling, strategy, and problem-solving. My career began in the classroom as an art teacher, and that foundation of creativity and adaptability continues to shape the way I approach every challenge.Over the years, I’ve led marketing teams, built media campaigns, and partnered with brands across industries to earn visibility, trust, and measurable results. My expertise spans: • Public Relations & Media Strategy — securing coverage that builds authority and drives awareness • Content & Brand Development — shaping narratives that resonate across audiences and platforms • Team Leadership — developing people and processes that consistently deliver high-quality work • Agile, Growth-Focused Mindset — quickly learning new industries, products, and technologies to move organizations forwardAt my core, I believe in continuous growth and staying curious. I’m drawn to opportunities where I can collaborate, adapt, and lead with creativity — while helping teams and brands achieve real momentum.Outside of work, you’ll usually find me exploring Charlotte with my family, traveling, or diving into a new DIY project.

Experience

1. Director of Media Relations

   Social Grit

   Sep 2016 — Present · Charlotte, NC, US

   I currently lead digital content, media outreach, and promotional strategy for regional and national clients across healthcare, education, lifestyle, nonprofit, and B2B sectors. In this ongoing contract role, I manage 6+ client accounts, create content calendars, design branded visuals, and execute earned media campaigns to grow audience engagement and brand visibility.A key part of my work involves supporting nonprofit clients by advising on event promotion strategy, providing creative direction for campaign assets, and attending annual donor and community engagement events to strengthen on-the-ground storytelling and outreach efforts.Key Contributions: • Develop and manage social media strategy across Facebook, Instagram, and LinkedIn for diverse client portfolios • Design branded graphics and campaign visuals to support awareness, fundraising, and program initiatives • Build and maintain 50+ customized media contact databases to secure local, regional, and industry coverage • Advise on promotional strategy for nonprofit donor events and community campaigns, ensuring alignment across platforms • Attend client events to support real-time storytelling, audience engagement, and post-event content follow-up

Education

• Mount Vernon Nazarene University

  Visual Arts Education, Art Education

  2009 — 2013