Deborah Coggins
Jaggaer @Coupa
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WORK HISTORY
Jaggaer @Coupa
EDUCATION
University of Wales, Cardiff
BSc 2.1, Economics and Management
ACCA
Auditing
CIM | The Chartered Institute of Marketing
CIM Professional Diploma in Marketing, CIM Professional Diploma in Marketing
ABOUT DEBORAH COGGINS
I am experienced Senior Marketing Leader with a particular passion for strategic marketing operations, optimization and the customer journey. During my career I have had the opportunity to specialise in marketing operations, customer, channel and growth marketing as well as leading global teams of field marketeers. My breadth of experience has given me the ability to seamlessly switch between operational or growth marketing. In a growth marketing capacity I have a detailed approach to reporting, return on investment and highly targeted campaigns, maximising all the Martech available. As an Marketing Ops leader I have first hand knowledge and understanding of the challenges that growth marketers face, enabling me to drive efficiency and sophistication in marketing processes and platforms, whilst having a laser focus on driving revenue and return on investment. I am passionate about driving efficiencies and effectiveness of all marketing activities to enable agile, cost effective and robust marketing campaigns with best in class customer journeys.
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