Debora Greenblatt

About Debora Greenblatt

Commercial diagnostics and therapeutics leader with demonstrated track record of success, innovative problem solving and proven leadership in fast-paced cutting-edge environments. Extensive expertise over a broad set of disease areas including oncology, pathology, urology, neurology, psychiatry, primary care, obstetrics and gynecology, dermatology and gastrointestinal. Lead and develop commercial teams and possess deep knowledge and strategic acumen with academic medical centers, integrated health care systems, community hospitals and private practice. Build trusted partnerships and create strong internal culture to enhance team engagement while exceeding strategic business objectives.My experience in Oncology and in diagnostics began as a Sales leader at Myriad Genetics. I had the opportunity to build the Hereditary Cancer Syndrome space and contribute as an individual contributor in a Payer & Reimbursement role. My precision medicine journey continued as I joined Foundation Medicine, first as a Regional Sales Manager and Director and ultimately served as the Vice President of Sales, enabling comprehensive genomic profiling in Cancer Centers at Academic institutions, IDNs, the VA, and community hospitals. I was focused on changing behaviors and worked with multiple stakeholders including C-Suite, Lab Directors, Cancer Center Directors, Clinicians and Pathologists. Most recently, as Chief Commercial Officer at PathAI Diagnostics, I had the opportunity to bring machine learning/AI generated algorithms to clinical care for precision pathology. My expertise lies in developing and implementing commercial strategies that align with the company’s objectives, leading sales teams to achieve revenue via depth and by expanding the customer base, guiding marketing strategies and activities to enhance brand awareness and market positioning, identifying and orchestrating new business partnerships and driving loyalty through relationships with clients.

Experience

1. National Sales Director

   Guardant Health

   Oct 2024 — Present

   Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary blood tests, vast data sets and advanced analytics. The Screening Team is a dedicated organization inside of Guardant Health focused on the development and commercialization of the early cancer detection SHIELD portfolio. The Screening team’s singular focus is bringing our early cancer detection products to market allows us to act with the speed and urgency needed to achieve our ambitious goals and serve the millions of individuals who can benefit from early cancer detection. The National Sales Director (NSD) is a key leadership position on the Screening Team, responsible for leading the primary care sales leadership and sales professional team. This role helps to build out the Screening Team, shape culture, and inspire a team to bring Guardant’s early cancer CRC screening test to adoption and guideline driven use.

Education

• University of Massachusetts Amherst

  Bachelor of Science, Pre-Veterinary Sciences

  1990 — 1994

Skills

• Pharmaceutical Industry
• Sales
• Leadership
• Management
• Oncology
• Biotechnology
• Hospitals
• Training
• Medical Devices
• Pharmaceutical Sales
• Sales Operations
• Sales Management
• Product Launch
• Managed Care