Debolina B.
Quality Engineer II @ American Express
- Role
- Quality Engineer Ii at American Express
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Debolina B.
Quality Assurance Professional with 9+ years of experience in Big Data and Data Platform…
Experience
Quality Engineer Ii
Jul 2022 — Present · Bengaluru, IN
Global Campaign & Tracking (GCT) application typically plays a crucial role in marketing and customer relationship management. Here\'s a detailed info about the roles and responsibilities1. Campaign ManagementMarketers design and create marketing campaigns targeted at various customer segments. As a QA in Campaign Management, my role involves developing and executing Test Plans to ensure campaign components function correctly. Additionally, collaborate with campaign managers to understand requirements, create detailed test cases, and perform functional, usability, and performance testing. Identifying, documenting, and tracking defects and work closely with development teams to resolve issues. Monitoring campaign performance metrics, and generating reports to ensure high-quality campaign execution.2. Tracking and AnalyticsMonitoring the performance of marketing campaigns in real-time. This includes tracking metrics such as open rates, click-through rates, conversion rates, and ROI.Attribution: Helps in understanding which campaigns or marketing activities are driving customer actions and revenue. This can involve complex attribution models to distribute credit among multiple touch-points.Reporting: Generates detailed reports and dashboards to provide insights into campaign effectiveness and customer engagement.3. Customer EngagementInteraction Tracking: Keeps a record of all customer interactions and engagements across various channels. This helps in building a comprehensive view of customer behavior and preferences.Data Warehousing: Connects with data warehouses and data lakes to pull in customer data and campaign performance data for analysis.
Education
Narbheram Hansraj High School
Higher Secondary
2012 — 2014
NSHM Knowledge Campus, Kolkata Group of Institutions 277
Bachelor's of Computer Applications
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