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Sourav Debnath

Management Consultant @ Accenture | Retail Consulting | Customer and Marketing Strategy

Role
Management Consultant at Accenture
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Sourav Debnath

We say, ‘Data is the new oil’. However, data has been growing at the speed of light. Unlocking value through timely, data-driven decision making is imperative for any business. This is exactly what I love to do!With a rich industry experience and proven track record in data-driven consulting and business transformation, I strive each day to create value for my clients and all ecosystem partners alike. I have delivered multiple critical projects for top retailers across retail value chain in areas like customer acquisition & retention, omni-channel marketing, retail media & data monetization, merchandising & assortment planning, supply chain transformation and workforce management.I also have hands-on experience on Data Engineering, BI and Predictive Analytics using tools and technologies like SQL, SAS, R, Python, GCP (BQ), AWS (Redshift), Tableau, Power BI, ODI (ETL), etc. I hold an MBA degree from FMS, Delhi (CAT 99.84%ile) and have been recognized as one of the \"Top 100 Competitive Business Leaders, 2020\" by Unstop (formerly Dare2Compete).

Experience

  1. Management Consultant

    Accenture

    Sep 2022 — Present · Bengaluru, IN

    Performance Marketing | Global Personal Care Company- Driving the engagement for developing a best-in-class marketing measurement platform to optimize marketing efforts across all PESO channels (Paid, Earned, Shared & Owned) Product Development | Global Technology Company- Enhanced on-website personalization to drive conversion, up-sell & cross-sell through integration of Customer Data Architecture (CDA); developed an intuitive UI for marketers to create custom audiences by leveraging ML enriched customer profiles for focused targeting in marketing campaignsAsset Development | Customer & Marketing, ai.Retail- Developed an ML-powered one-stop solution to improve customer acquisition, retention and growth by enabling customer intelligence-driven marketing & hyper-personalization

Education

  • IIEST, Shibpur

    Bachelor of Engineering (B.E.), Electrical Engineering

    2012 — 2016

  • Barasat P.C.S Government High School

    West Bengal Council for Higher Secondary Education (WBCHSE)

    2010 — 2012

  • Ramakrishna Vivekananda Mission Vidyabhavan, Barrackpore

    West Bengal Board of Secondary Education (WBBSE)

    2001 — 2010

  • Faculty of Management Studies - University of Delhi

    Master of Business Administration - MBA

    2018 — 2020

Skills

  • Public Speaking
  • Technical Drawing
  • Microsoft Office
  • Research
  • Data Analysis
  • Photography
  • Creativity Skills
  • Powerpoint
  • Microsoft Excel
  • Matlab
  • C
  • Programming
  • Client Relations
  • Pl/Sql
  • Sql
  • Business Intelligence Tools
  • Regulatory Reporting
  • Microsoft Word
  • Team Leadership
  • Strategic Communications
  • Technical Presentations
  • Data Warehousing
  • Technical Analysis
  • Project Management
  • Event Management

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Sourav Debnath — Management Consultant at Accenture in Bengaluru, KA, IN | Unifers