Deb Mirasola
Director, Member Relations & Chief Communications Officer at Dairyland Power Cooperative
- Role
- Director, Member Relations & Chief Communications Officer at Dairyland Power Cooperative
- Location
- La Crosse, WI, US
- LinkedIn followers
- 500 followers
About Deb Mirasola
Strategic communications executive focused on developing and leading communications and marketing programs that effectively strengthen public opinion and competitive position. Directs the development and implementation of strategic communication and marketing plans to ensure timely and effective communications to all stakeholders, including the board, staff, members and the general public. Builds and sustains cooperative\'s brand emphasizing reliability, affordability, sustainability and safety. Initiates and directs targeted communication strategies supporting the cooperative\'s strategic business position while enhancing cooperative culture, brand image and reputation. Specialties: Strategic communications planning, electric utility company spokesperson, crisis communications, marketing/advertising, writing, photography, special events, video production, publication production, website oversight, employee/media/community communications.
Experience
Director, Member Relations & Chief Communications Officer
Dec 2021 — Present
Chief communications partner for Dairyland leadership. Privileged to lead and learn from our member-focused and talented teams in:*Strategic Communications including strategic planning for internal/external communications, digital communications, community engagement and member relations, crisis communication and business recovery management, Annual Meeting and member events*Member Services including Touchstone Energy Cooperatives brand relationships, advertising/marketing programs, energy efficiency programs and energy management services* Powered Printing - a full-service graphic design, printing, mailing services business serving cooperatives, municipals and other organizations
Education
UW-Marathon Center
Associate of Arts
1983 — 1985
University of Wisconsin-La Crosse
BS, Mass Communications, Psychology
1985 — 1987
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